How to download
You can download two reports from your dashboards using the Download button on the top right of the dashboard, an Overview report and a Reads report with more metrics available.
To access them, click the arrow on the download button in the top right of the dashboard.
Overview Analytics Report
The report has different information based on which analytics dashboard you download from.
Team dashboard
The Team dashboard report contains the following tabs:
Totals: Here you can find all the key metrics summarized from the dashboard (e.g. reads, readers, sign-ups, shares).
Timeline: Reads and signups split out by date.
Shares: How many times your Doc has been shared, split out by social channel.
Devices: Reads and signups by device, e.g. desktop, mobile, or tablet.
Locations: Reads and signups by the country the reader was located in.
Referrals: Reads and signups by the referral source. This is how your reader accessed your Doc, e.g. through a direct link, a search engine result, or a social channel.
Sources: Reads and signups by specific sources. These sources will depend on where you’ve shared your Turtl Docs.
Operating System: Reads, readers, and signups by operating system and which version (e.g. Windows 10, Windows 11, or Mac OS 10).
Browser: Reads, readers, and signups by browser and which version (e.g. Chrome 124 or Safari 15).
Docs: Here you can find all your key metrics split out by each of your Docs. You can see information about each Doc such as the ID, title, and Doc URL.
Known Readers: If you have set up any of your Docs to collect individual reader analytics then you can see the key data displayed here, split out by reader.
Personalizations: Here you can see analytics for each of your personalized Docs, including key metrics as well as the user/personalizer inputs from the personalization form. You can read more about personalization analytics here.
Turtl Doc dashboard
The Turtl Doc dashboard report contains the following tabs:
Totals: Here you can find all the key metrics summarized from the dashboard (e.g. reads, readers, sign-ups, shares).
Page Performance: All of the key metrics split out by each of the Title pages in your Turtl Doc.
Content Page Group Performance: All of the key metrics split out by each of the page group in your Turtl Doc Immerse level.
UTM Sources: If you have sent out any Turtl Docs using UTM tags then you can find your key metrics split out by these UTM tags here.
Readers: If you have set up your Turtl Doc to collect individual reader analytics then you can see the key data displayed here, split out by reader.
Readers By Content: Similar to the Readers tab. If the readers accessed a personalized version of your Doc, you can see the personalization ID and title here too.
Audio: If you have added any audio to your Turtl Doc you can see a list of these here.
Images: See key metrics about interactions with images in your Turtl Doc (e.g. the number of views and average view times).
Interactions: A breakdown of clicks on links in your Turtl Doc.
Polls: If you have any polls in your Turtl Doc you can see the results of them here.
Videos: If you have any videos in your Turtl Doc you can see key metrics about them here including the number of views and the average view time.
Timeline: Reads, readers, and signups split out by date.
Shares: How many times your Doc has been shared, split out by social channel.
Devices: All your key metrics split out by device (e.g. desktop, mobile, or tablet).
Locations: Reads and signups by the country that the reader was located in.
Sources: Reads, readers, and signups by specific sources. These sources will depend on where you’ve shared your Turtl Doc.
Operating System: Reads, readers, and signups by operating system and which version (e.g. Windows 10, Windows 11, or Mac OS 10).
Browser: Reads, readers, and signups by browser and which version (e.g. Chrome 99 or Safari 15).
Personalizations: If your Doc has personalizations, you can see the key metrics for these personalizations here as well as the user/personalizer inputs from the personalization form. You can read more about personalization analytics here.
Note: Downloaded reports currently use some old terminology:
Surf for Title page.
Immerse for Content page.
Reader dashboard
The Reader dashboard report contains the following tabs:
Totals: Here you can find all the key metrics summarized from the dashboard (e.g. reads, sign-ups, shares).
Timeline: Reads and signups split out by date.
Shares: How many times the reader has shared any of your Docs, split out by social channel.
Devices: Reads and signups by the device the reader accessed your Docs through (e.g. desktop, mobile, or tablet).
Locations: Reads and signups by the country the reader was located in.
Referrals: Reads and signups by referral source. This is how your reader accessed your Doc (e.g. through a direct link, a search engine result, or a social channel).
Sources: Reads and signups by specific sources. These sources will depend on where you’ve shared your Turtl Docs.
Operating System: Reads, readers, and signups by operating system and which version (e.g. Windows 10, Windows 11, or Mac OS 10).
Browser: Reads, readers, and signups by browser and which version (e.g. Chrome 124 or Safari 15).
Docs: Here you can find all your key metrics split out by each of the Docs the reader accessed. You can see information about each Doc such as the ID, title, and Doc URL.
Known Readers: Here you can see key data for all of your known readers.
Personalizations: Here you can see analytics for each of your personalized Docs, including key metrics as well as the user/personalizer inputs from the personalization form. You can read more about personalization analytics here.
Reads analytics report
Downloading Reads data from your analytics dashboard gives you a detailed breakdown of your content analytics. You can find out more about this report here.