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Team analytics dashboard

Learn how to review the performance of your Turtl Docs

Updated over 3 weeks ago

The Team dashboard provides you with insight across all of your team's Turtl Docs. Here, you can find out how many readers you have overall within your team, how they are reading your Turtl Docs, and which Docs are the most popular.

Accessing the Team dashboard

Notes:

  • If you think your analytics data looks incorrect, remember to check if you have any filters already applied and clear them by clicking on each filter individually.

  • Users who are logged into Turtl won’t be counted in any of the analytics. If you need to test whether your analytics are pulling through as expected, use an incognito tab in your browser. Please also allow 5 minutes for your dashboards to update with the most recent data.

To access the Team dashboard, under "Analyze" in the left toolbar, click either "Content", "Audience", or "Personalization", which are shortcuts to the part of the dashboard you’re interested to see first.

Navigating the Team dashboard

The dashboard is split into 3 tabs: Content, Audience, and Personalization. You can navigate between these near the top of the dashboard.

There are filters at the top of the dashboard to select from. The available filters vary between the tabs and any you will see any unavailable filters greyed out. By default, you can see one row of filters but simply click on the "Show all filters" on the top right of the filters to show all filters available.

Throughout the dashboard, you’re also able to see comparisons that show how metrics have changed over time. You can view these comparisons as either:

  • Compared to the previous period - this is the same timeframe prior e.g. if you’re currently filtered on data from the last 30 days, the comparison would be vs the previous 30 days.

  • Compared to last year - this is the same period last year e.g. if you’re currently filtered on the last 30 days, the comparison would be vs the same 30-day period last year.

First switch on comparisons using the toggle to the right of the tab titles. To change how the comparisons are calculated, use the dropdown once enabled.

Comparison metrics show the difference in percentage by default but simply hover over any comparison metrics to see the absolute difference.

Using tables in the dashboard

In tables throughout the dashboard, you can use the following functionality.

You can switch on/off the comparison metrics using the toggle above the top right of the table.

You can show/hide any of the available columns by clicking the button in the top right corner of the table.

You can sort any of the tables by clicking on any of the column headers. You’ll be able to see how the table is currently sorted as an arrow will appear next to the column header.

You can search tables by clicking the search icon next to a table title.

There is a number in brackets next to the title column of each table. This number shows the amount of rows within the table.

Content tab

The content tab is where to go to view data across your Docs, including the ability to deep dive into performance across workspaces, topics, labels, content types, sources, devices and locations.

Filters

You can filter the data in the following ways by using the dropdown menus at the top of the page:

  • Timeframe (defaults to last 30 days)

  • Workspace

  • Source

  • Device

  • Country

  • content type

  • Topic

  • Label

  • Doc - filter the dashboard by any of your Docs

  • UTM tags

  • Has personalizations (yes/no) - to filter by Docs that have any personalizations created

  • Created by - this refers to who created the Docs

Key metrics

The below key metrics are available on the content tab:

  • Avg. engagement score - the avg. engagement score of your Docs. See the calculation in the key metrics tab of this document.

  • Reads

  • Readers

  • Total read time - across all your content

  • Shares

  • Bounce rate

  • Avg. % of Doc read

Overview graph

The overview graph shows a line for reads over the filtered time period, as well as a line showing reads for the comparison period. Hover over the graph on a particular date to see the specific numbers for that date.

Table view

There is a table that goes into more detail on your content. By default, the table will show a list of Docs and their associated metrics, but you can switch the table to view it by other dimensions using the dropdown above the table.

Other dimensions include:

  • Content types

  • Topics

  • Labels

  • Workspaces

  • Devices

  • Sources

  • Locations

By Docs

When viewing the table by Docs, the below metrics/columns are available:

  • Engagement score

  • Avg. read time

  • Reads

  • Readers

  • Sign-ups

  • Shares

  • Bounce rate

  • Avg % of Doc read

  • PDF downloads

  • Personalizations - count of personalizations created

  • Content type - the content type each Doc is tagged with

  • Topics - the topics each Doc is tagged with

  • Publish date - the date each Doc was originally published

  • Last read - the date each Doc was last read (even if it wasn’t within the current timeframe filter)

By content types, topics, labels, or workspaces

When viewing the table, the below metrics/columns are available:

  • Engagement score

  • Avg. read time

  • Reads

  • Readers

  • Sign-ups

  • Shares

  • Bounce rate

  • Avg % of Doc read

  • Docs - number of Docs within each content type, topic, label, or workspace

  • PDF downloads

  • Last read - the date each content type, topic, label, or workspace was last read (even if it wasn’t within the current timeframe filter)

By device, source, or location

When viewing the table, the below metrics/columns are available:

  • Engagement score

  • Avg. read time

  • Reads

  • Readers

  • Sign-ups

  • Shares

  • Bounce rate

  • Avg % of Doc read

  • PDF downloads

  • Last read - the date a read last came from each device, source, or location (even if it wasn’t within the current timeframe filter)

Audience tab

The audience tab is where to go to view data about the audience of your Docs as well as dive into individual reader behavior.

Filters

You can filter the data in the following ways by using the dropdown menus at the top of the page:

  • Timeframe (defaults to last 30 days)

  • Publish dates - this will only show data for content published within the filters dates

  • Workspace

  • Source

  • Device

  • Country

  • content type

  • Topic

  • Label

  • Doc - filter the dashboard by any of your Docs

  • UTM tags

  • Created by - this refers to who created the Docs

  • Readers - known / unknown

Key metrics

The below key metrics are available on the audience tab:

  • Avg. engagement score - the avg. engagement score of your readers. See the calculation in the key metrics tab of this document

  • Known readers - the number of identified readers of your content

  • Readers - the number of anonymous readers of your content

  • Returning readers - the number of readers that had 2 or more reads

  • Multi-Doc readers - the number of readers that read more than one Doc

  • Signups

  • Avg. reads - the average amount of reads per reader

  • Avg. read time

Overview graph

The overview graph shows a line for known readers and unknown readers over the filtered time period. You can also see a vertical line showing dates with signups. Hover over the graph on a particular date to see the specific numbers for that date.

Reader segments

This bar chart shows a visual representation of the amount of readers in the below segments, split into both known and unknown readers:

  • Unique - total number of unique readers

  • Returning - readers that had more than 1 read, regardless of Doc

  • Multi-Doc Reader - Readers that read more than 1 unique Doc

Hover over any of the bars to see the total number of known and unknown readers in each segment.

Table of readers

The readers table shows all readers (both known and unknown, unless filtered) and associated information and metrics. The information available includes:

  • Engagement score

  • Topics - See the topics the reader has been engaging with. Docs need to be tagged with topics in order to make use of this functionality. If there is more than one topic, hover over the topics column to see other topics.

  • Source - if known reader

  • Store - if known reader

  • Docs

  • Total read time

  • Reads

  • Shares

  • Avg % of Doc read

  • Last seen - the reader last read a Doc (even if it wasn’t within the current timeframe filter)

Personalization tab

The personalization tab is where to go to view data across all your personalizations, as well as dive into the performance across top base Docs, personalizers and personalizations.

Filters

You can filter the data in the following ways by using the dropdown menus at the top of the page:

  • Timeframe (defaults to last 30 days)

  • Publish dates

  • Workspace

  • Source

  • Device

  • Country

  • content type

  • Topic

  • Label

  • Doc - filter the dashboard by any of your Docs

  • UTM tags

  • Personalized by - this refers to who created the personalization

  • Personalization type - Self-service / Public / Batch / Automated

  • Personalization has analytics - Yes/No

Key metrics

The below key metrics are available on personalization tab:

  • Personalizations created - total number of personalizations created within filters

  • Personalizations read - personalizations with at least one read

  • Avg. Read Time

  • Readers

  • Total read time - across all personalizations

  • Shares

  • Bounce rate

Top base Docs / personalizers

A side by side table view showing high level information about top base docs and top personalizers, sorted by avg. read time by default. The metrics available are:

  • Avg. read time

  • Personalizations created

  • Personalizations read

Table of personalizations

The table shows all personalizations and includes the following information/metrics:

  • Last read - the date each Doc was last read (even if it wasn’t within the current timeframe filter)

  • Created - the date the personalization was created (even if it wasn’t within the current timeframe filter)

  • Avg. read time

  • Reads

  • Readers

  • Sign-ups

  • Shares

  • Bounce rate

  • PDF downloads


Downloading your analytics

There are two reports that you can download from your dashboards using the "Download" button on the top right of the dashboard, an Overview report and a Reads report with more metrics available.

Find out more about the Overview report and Reads report.

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