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Reader analytics dashboard

Find out how to use the dashboard to see how an individual reader interacted with your content

Dominic Adams avatar
Written by Dominic Adams
Updated over a week ago

Use the Reader dashboard to find out more about one of your readers and how they interacted with your content, such as the number of reads, shares, and average read time.

Note: The Reader dashboard is only available if you are utilizing individualized analytics. Find out more about how to get individualized analytics here.



Accessing the Reader dashboard

Within the Teams Dashboard select the name of the Known Reader that you would like to review analytics for.

Note: You can also select the reader from the Known Reader list within the Turtl Docs dashboard to see the reader's analytics for that particular Turtl Doc.


Filters

Use the filters at the top of the page to filter your analytics by:

  • Date

  • Workspace

  • Source

  • Device

  • Location

  • Labels 

  • UTM

  • Created by

Note: If you think your analytics data looks incorrect, remember to check if you have any filters already applied and clear them by clicking on each filter individually.


Overview 

The overview provides the headline metrics for your reader such as the number of reads, shares, and average read time. A line graph of reads provides you with a visual aid to see when your reader accessed the content, hover over the graph to view metrics for specific dates. You can learn more about what these metrics mean in our metrics guide here.

Note: Users who are logged into Turtl won’t be counted in any of the analytics. If you need to test whether your analytics are pulling through as expected, use an incognito window in your browser. Please also allow up to 5 minutes for your dashboards to update with the most recent data.



Reads by source, device, and location


This section allows you to see how your reader is accessing your Turtl Doc for the filter that you applied at the top of the page, for example, you might want to see: 

Source: See how people opened your content. Did they open your Doc from a direct link (for example from an email) or did they come from your website or a social
network? Using this data can help you decide where to promote your Doc to gain more readers. We detect the source through the HTTP request sent by the user landing on Turtl Doc to our server. See our article on the source metric for more details.

Device: See what devices people are using to read your Turtl Doc. This is split between desktop, mobile, and tablet. While Turtl content is responsive and optimized for various devices, it is still useful to monitor what readers are using to access your content. For example, are readers coming from your website using desktop, and readers from social channels using mobile? Understanding this could let you know whether you need to put more attention on your mobile versions, for example. We detect the device type through the HTTP request sent by the user landing on Turtl Doc to our server.

Location: See where your readers are located physically - understanding the location of your audience is important for tailoring your content. You will be able to see if your content is making an impact in the intended market, but the data could also inform decisions on targeting other regions. We detect the location through IPs. We use the GEOIP2 database to convert IPs to geolocation.


Most read Turtl Docs

See a list of Docs that your reader has read in the table, you can see the headline figures on how many times they read, and shared your Doc, as well as the average Doc read time.

Click on the Turtl Doc name to view the individualized Reader Dashboard for that particular Doc. 

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