Downloading ‘Reads’ raw data from your analytics dashboard gives you a detailed breakdown of your content analytics. To download this data, click on the drop-down arrow next to “Download” and select “Reads”.
Reads data metrics
The Tenant is the name of your dedicated company.
Every visit gets a unique session identifier. If the session lasts longer than 30 minutes, the existing session is closed and a new session identifier is assigned.
The Turtl Doc URL where the user first landed. This lets you know which Surf or Immerse page the user has landed on.
The name of the campaign you set up. This might be your website or a product promotion.
Identifies the platform where the traffic originates, like Facebook or your email newsletter.
The advertising or marketing medium, such as a banner or email newsletter.
Identifies paid search keywords during a tracking campaign.
Used to differentiate similar content or links within the same ad.
Every visitor is given a unique reader identifier that gets stored in a cookie. The reader identifier is used to track visitors across each Turtl Doc. If the cookies are cleared, a new reader identifier is assigned.
Reader email is taken from the lead capture form. This is only applicable if the lead capture integration is set up.
Reader name is also taken from the lead capture form. This is only applicable if the lead capture integration is set up.
The reader's unique ID from where their known reader information is stored.
Where your known reader information is stored. If your CRM is integrated with Turtl, it will show here. Turtl will appear if you don't have one set up. Internal means the reader had access to the Doc either through SSO or email authentication (source will show as Authentication too).
The Workspace identifier.
The name of the Workspace.
The unique Turtl Doc identifier.
The Turtl Doc title.
The labels applied to the Turtl Doc.
The unique Turtl Doc author identifier.
The Turtl Doc author.
The personalization identifier. This is only applicable if the Doc is a personalization.
The title of the personalization. This is only applicable if the Doc is a personalization.
The personalization unique author identifier. This is only applicable if the Doc is a personalization.
The personalization author name. This is only applicable if the Doc is a personalization.
The batch personalization unique identifier. This is only applicable if the Doc belongs to a batch personalization.
The batch personalization title. This is only applicable if the Doc belongs to a batch personalization.
The source website the agent came from. This is often empty due to protocol restrictions. We recommend using UTM tags instead to segment sessions.
The device used by the agent.
The browser name.
The browser version.
The operating system name.
The operating system version.
The session IP.
The country that the session is coming from. This is based on the session IP.
The city that the session is coming from. This is based on the session IP.
This will show as “True” if the session originates from an iframe, and “False” otherwise.
This will show as “True” if the session originates from a lightbox, and “False” otherwise.
The session timestamp.
The number of times the Turtl Doc has been opened during the session.
The number of reads during the session. A session converts to a read when a visitor interacts with the Doc. For example, if they navigate to the next page.
The number of signups during the session.
The number of link clicks during the session.
The number of chart clicks during the session.
The number of image clicks during the session.
The number of poll clicks during the session.
The number of audio widget clicks during the session.
The number of video widget clicks during the session.
The number of share clicks during the session.
The number of share quote clicks during the session.
The number of share poll clicks during the session.
The number of PDF downloads during the session.
The number of PDF clicks during the session.
Time spent on the Doc in milliseconds.
Time spent on the Surf pages of the Doc.
Time spent on the Immerse pages of the Doc.
Time spent viewing images in the Doc.
Time spent viewing PDFs in the Doc.
Time spent viewing charts in the Doc.
Time spent playing audio in the Doc.
Time spent playing video in the Doc.
If the session is initialized. This means if the reader opens the Turtl Doc, you will see the value 1. If the Doc is not opened the value will be 0.
If the reader has interacted with the Turtl Doc during the session. If the reader progresses past the Cover page, the value will be 1. If the reader makes no interactions after opening the Doc, the value will be 0.
If the IP from the session is on any of the blocked IP lists the value will be 1. If the IP from the session is not blocked the value will be 0.
Date of the current snapshot.
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