Downloading ‘Reads’ data from your analytics dashboard gives you a detailed breakdown of your content analytics. To download this data, click on the drop-down arrow next to “Download” and select “Reads”.

Reads data metrics

Read_id

Every visit gets a unique session identifier. If the session lasts longer than 30 minutes, the existing session is closed and a new session identifier is assigned.

Read_url

The Turtl Doc URL.

Utm_campaign

The name of the campaign you set up. This might be your website or a product promotion.

Utm_source

Identifies the platform where the traffic originates, like Facebook or your email newsletter.

Utm_medium

The advertising or marketing medium, such as a banner or email newsletter.

Utm_term

Identifies paid search keywords during a tracking campaign.

Utm_content

Used to differentiate similar content or links within the same ad.

Reader_id

Every visitor is given a unique reader identifier that gets stored in a cookie. The reader identifier is used to track visitors across each Turtl Doc. If the cookies are cleared, a new reader identifier is assigned.

Reader_email

Reader email is taken from the lead capture form. This is only applicable if the lead capture integration is set up.

Reader_name

Reader name is also taken from the lead capture form. This is only applicable if the lead capture integration is set up.

Workspace_id

The Workspace identifier.

Workspace_name

The name of the Workspace.

Doc_id

The unique Turtl Doc identifier.

Doc_title

The Turtl Doc title.

Doc_created_by

The unique Turtl Doc author identifier.

Doc_created_by_name

The Turtl Doc author.

Personalization_id

The personalization identifier. This is only applicable if the Doc is a personalization.

Personalization_created_by

The personalization unique author identifier. This is only applicable if the Doc is a personalization.

Personalization_created_by_name

The personalization author name. This is only applicable if the Doc is a personalization.

Personalization_batch_id

The batch personalization unique identifier. This is only applicable if the Doc belongs to a batch personalization.

Personalization_batch_title

The batch personalization title. This is only applicable if the Doc belongs to a batch personalization.

Agent_source

The source website the agent came from. This is often empty due to protocol restrictions. We recommend using UTM tags instead to segment sessions.

Agent_device_type

Device used by the agent.

Agent_browser_name

The browser name.

Agent_browser_version

The browser version.

Agent_os_name

The operating system name.

Agent_os_version

The operating system version.

Agent_ip

The session IP.

Geo_country

The country that the session is coming from. This is based on the session IP.

Geo_city

The city that the session is coming from. This is based on the session IP.

Source_iframe

This will show as “True” if the session originates from an iframe, and “False” otherwise.

Source_lightbox

This will show as “True” if the session originates from a lightbox, and “False” otherwise.

Ts

The session timestamp.

Count_read

The number of reads during the session. A session converts to a read when a visitor interacts with the Doc. For example, if they navigate to the next page.

Count_signup

The number of signups during the session.

Click_link

The number of link clicks during the session.

Click_chart

The number of chart clicks during the session.

Click_image

The number of image clicks during the session.

Click_poll

The number of poll clicks during the session.

Click_audio

The number of audio widget clicks during the session.

Click_video

The number of video widget clicks during the session.

Click_share

The number of share clicks during the session.

Click_share_quote

The number of share quote clicks during the session.

Click_share_poll

The number of share poll clicks during the session.

Click_pdf_download

The number of PDF downloads during the session.

Click_pdf

The number of PDF clicks during the session.

Time_read

Time spent on the Doc in milliseconds.

Time_read_surf

Time spent on the Surf pages of the Doc.

Time_read_immerse

Time spent on the Immerse pages of the Doc.

Time_view_image

Time spent viewing images in the Doc.

Time_view_pdf

Time spent viewing PDFs in the Doc.

Time_view_chart

Time spent viewing charts in the Doc.

Time_play_audio

Time spent playing audio in the Doc.

Time_play_video

Time spent playing video in the Doc.

Snapshot_dt

Date of the current snapshot.

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