Downloading ‘Reads’ raw data from your analytics dashboard gives you a detailed breakdown of your content analytics. To download this data, click on the drop-down arrow next to “Download” and select “Reads”.
Reads data metrics
Tenant
The company you downloaded the ‘Reads’ report from. Tenant is the name of your dedicated company login page.
Read_id
Every visit gets a unique session identifier. If the session lasts longer than 30 minutes, the existing session is closed and a new session identifier is assigned.
Read_url
The Turtl Doc URL.
Utm_campaign
The name of the campaign you set up. This might be your website or a product promotion.
Utm_source
Identifies the platform where the traffic originates, like Facebook or your email newsletter.
Utm_medium
The advertising or marketing medium, such as a banner or email newsletter.
Utm_term
Identifies paid search keywords during a tracking campaign.
Utm_content
Used to differentiate similar content or links within the same ad.
Reader_id
Every visitor is given a unique reader identifier that gets stored in a cookie. The reader identifier is used to track visitors across each Turtl Doc. If the cookies are cleared, a new reader identifier is assigned.
Reader_email
Reader email is taken from the lead capture form. This is only applicable if the lead capture integration is set up.
Reader_name
Reader name is also taken from the lead capture form. This is only applicable if the lead capture integration is set up.
Store_id
The reader's unique ID from where their known reader information is stored.
Store_name
Where your known reader information is stored. If your CRM is integrated with Turtl, it will show here. Turtl will appear if you don't have one set up. Internal means the reader had access to the Doc either through SSO or email authentication (source will show as Authentication too).
Workspace_id
The Workspace identifier.
Workspace_name
The name of the Workspace.
Doc_id
The unique Turtl Doc identifier.
Doc_title
The Turtl Doc title.
Doc_labels
The labels applied to the Turtl Doc.
Doc_created_by
The unique Turtl Doc author identifier.
Doc_created_by_name
The Turtl Doc author.
Personalization_id
The personalization identifier. This is only applicable if the Doc is a personalization.
Personalization_title
The title of the personalization. This is only applicable if the Doc is a personalization.
Personalization_created_by
The personalization unique author identifier. This is only applicable if the Doc is a personalization.
Personalization_created_by_name
The personalization author name. This is only applicable if the Doc is a personalization.
Personalization_batch_id
The batch personalization unique identifier. This is only applicable if the Doc belongs to a batch personalization.
Personalization_batch_title
The batch personalization title. This is only applicable if the Doc belongs to a batch personalization.
Agent_source
The source website the agent came from. This is often empty due to protocol restrictions. We recommend using UTM tags instead to segment sessions.
Agent_device_type
The device used by the agent.
Agent_browser_name
The browser name.
Agent_browser_version
The browser version.
Agent_os_name
The operating system name.
Agent_os_version
The operating system version.
Agent_ip
The session IP.
Geo_country
The country that the session is coming from. This is based on the session IP.
Geo_city
The city that the session is coming from. This is based on the session IP.
Source_iframe
This will show as “True” if the session originates from an iframe, and “False” otherwise.
Source_lightbox
This will show as “True” if the session originates from a lightbox, and “False” otherwise.
Ts
The session timestamp.
Count_session
The number of times the Turtl Doc has been opened during the session.
Count_read
The number of reads during the session. A session converts to a read when a visitor interacts with the Doc. For example, if they navigate to the next page.
Count_signup
The number of signups during the session.
Click_link
The number of link clicks during the session.
Click_chart
The number of chart clicks during the session.
Click_image
The number of image clicks during the session.
Click_poll
The number of poll clicks during the session.
Click_audio
The number of audio widget clicks during the session.
Click_video
The number of video widget clicks during the session.
Click_share
The number of share clicks during the session.
Click_share_quote
The number of share quote clicks during the session.
Click_share_poll
The number of share poll clicks during the session.
Click_pdf_download
The number of PDF downloads during the session.
Click_pdf
The number of PDF clicks during the session.
Time_read
Time spent on the Doc in milliseconds.
Time_read_surf
Time spent on the Surf pages of the Doc.
Time_read_immerse
Time spent on the Immerse pages of the Doc.
Time_view_image
Time spent viewing images in the Doc.
Time_view_pdf
Time spent viewing PDFs in the Doc.
Time_view_chart
Time spent viewing charts in the Doc.
Time_play_audio
Time spent playing audio in the Doc.
Time_play_video
Time spent playing video in the Doc.
Is_initialized
If the session is initialized. This means if the reader opens the Turtl Doc, you will see the value 1. If the Doc is not opened the value will be 0.
Is_interactive
If the reader has interacted with the Turtl Doc during the session. If the reader progresses past the Cover page, the value will be 1. If the reader makes no interactions after opening the Doc, the value will be 0.
Is_banned_ip
If the IP from the session is on any of the blocked IP lists the value will be 1. If the IP from the session is not blocked the value will be 0.
Snapshot_dt
Date of the current snapshot.
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