Downloading ‘Reads’ data from your analytics dashboard gives you a detailed breakdown of your content analytics. To download this data, click on the drop-down arrow next to “Download” and select “Reads”.
Reads data metrics
Read_id
Every visit gets a unique session identifier. If the session lasts longer than 30 minutes, the existing session is closed and a new session identifier is assigned.
Read_url
The Turtl Doc URL.
Utm_campaign
The name of the campaign you set up. This might be your website or a product promotion.
Utm_source
Identifies the platform where the traffic originates, like Facebook or your email newsletter.
Utm_medium
The advertising or marketing medium, such as a banner or email newsletter.
Utm_term
Identifies paid search keywords during a tracking campaign.
Utm_content
Used to differentiate similar content or links within the same ad.
Reader_id
Every visitor is given a unique reader identifier that gets stored in a cookie. The reader identifier is used to track visitors across each Turtl Doc. If the cookies are cleared, a new reader identifier is assigned.
Reader_email
Reader email is taken from the lead capture form. This is only applicable if the lead capture integration is set up.
Reader_name
Reader name is also taken from the lead capture form. This is only applicable if the lead capture integration is set up.
Workspace_id
The Workspace identifier.
Workspace_name
The name of the Workspace.
Doc_id
The unique Turtl Doc identifier.
Doc_title
The Turtl Doc title.
Doc_created_by
The unique Turtl Doc author identifier.
Doc_created_by_name
The Turtl Doc author.
Personalization_id
The personalization identifier. This is only applicable if the Doc is a personalization.
Personalization_created_by
The personalization unique author identifier. This is only applicable if the Doc is a personalization.
Personalization_created_by_name
The personalization author name. This is only applicable if the Doc is a personalization.
Personalization_batch_id
The batch personalization unique identifier. This is only applicable if the Doc belongs to a batch personalization.
Personalization_batch_title
The batch personalization title. This is only applicable if the Doc belongs to a batch personalization.
Agent_source
The source website the agent came from. This is often empty due to protocol restrictions. We recommend using UTM tags instead to segment sessions.
Agent_device_type
Device used by the agent.
Agent_browser_name
The browser name.
Agent_browser_version
The browser version.
Agent_os_name
The operating system name.
Agent_os_version
The operating system version.
Agent_ip
The session IP.
Geo_country
The country that the session is coming from. This is based on the session IP.
Geo_city
The city that the session is coming from. This is based on the session IP.
Source_iframe
This will show as “True” if the session originates from an iframe, and “False” otherwise.
Source_lightbox
This will show as “True” if the session originates from a lightbox, and “False” otherwise.
Ts
The session timestamp.
Count_read
The number of reads during the session. A session converts to a read when a visitor interacts with the Doc. For example, if they navigate to the next page.
Count_signup
The number of signups during the session.
Click_link
The number of link clicks during the session.
Click_chart
The number of chart clicks during the session.
Click_image
The number of image clicks during the session.
Click_poll
The number of poll clicks during the session.
Click_audio
The number of audio widget clicks during the session.
Click_video
The number of video widget clicks during the session.
Click_share
The number of share clicks during the session.
Click_share_quote
The number of share quote clicks during the session.
Click_share_poll
The number of share poll clicks during the session.
Click_pdf_download
The number of PDF downloads during the session.
Click_pdf
The number of PDF clicks during the session.
Time_read
Time spent on the Doc in milliseconds.
Time_read_surf
Time spent on the Surf pages of the Doc.
Time_read_immerse
Time spent on the Immerse pages of the Doc.
Time_view_image
Time spent viewing images in the Doc.
Time_view_pdf
Time spent viewing PDFs in the Doc.
Time_view_chart
Time spent viewing charts in the Doc.
Time_play_audio
Time spent playing audio in the Doc.
Time_play_video
Time spent playing video in the Doc.
Snapshot_dt
Date of the current snapshot.