The company dashboard provides you with insight across all of your company's Turtl Docs. Here, you can find out how many readers you have overall, how they are reading your Turtl Docs, and which Docs are the most popular.

Accessing the company dashboard

To access your company's dashboard, log-in to your Turtl account and choose the Analytics tab on the left-hand side.


You can filter the data in the following ways by using the dropdown menus at the top of the page:

  • Timeframe (defaults to last 30 days)

  • Workspace

  • Source

  • Device

  • Country

  • Label

  • UTM tags

  • Created by

Below these filters, your data is broken down into the following sections:

Overview

Within the overview, you can view a line graph of reads and a bar chart of leads (these are the purple vertical lines) over time. It also provides key headline metrics such as reads, readers, and shares. Hover over the graph to view metrics from specific dates. You can learn more about what these metrics mean in our metrics guide here.

Reads by source, device, and location

This section allows you to see how your readers are accessing your Turtl Docs for the filter that you applied at the top of the page, for example, you might want to see: 

Source: See how people opened your content. For example, did they click a link on a Turtl Doc link directly  (for example from an email), or did they come from your website or a social network. Using this data can help you decide where to promote your Docs to gain more readers.

Device: See which devices people are using to read your Turtl Docs. This is split between desktop, mobile, and tablet. It can be interesting to use the filters at the top of the page to see if this impacts the device type the readers use. For example, use the Source filter to find out if readers who opened the Docs from your website are mostly using desktop and if readers from a social network are using a mobile?

Location: See where your readers are located physically - perhaps you're targeting a particular market and would like to see if your content is starting to make an impact.

Most read Docs

This table provides a rundown of all of the Turtl Docs that have been read, ordered by number of reads. For each Doc, you can see the number of reads, readers, leads, and shares as well as average read time and bounce rate. 

Click the title of any Turtl Doc in the list to see the analytics for that particular Doc, or click the icon under the Link column to view the Doc itself. Find out more about the Turtl Doc analytics page here.

Known Readers

This section allows you to see a list of your known readers, how many Docs they have read, and for how long. The reader must have completed an action for us to know who they are, for example, they must have completed a lead capture form, received a personalized URL, entered a password to read the Doc, or trackable through a CRM integration. Learn how to get known individualized reader analytics here.

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