You have the following options when creating content in Turtl:
Create a Turtl Doc - our unique psychology-led content format that drives 10X audience engagement and scales revenue impact.
Publish a PDF - publish an existing, finished PDF to capture engagement analytics and revenue attribution.
What is a Turtl Doc?
A Turtl Doc is an online document that is primarily used to reimagine static, long-form content. The Turtl Doc format is based on the psychology of how we humans like to read and uses interactivity and rich visuals to amplify comprehension, improve information recall, and encourage reader action.
Meet the Turtl Doc
A Turtl Doc is an online document that is primarily used to reimagine static, long-form content. The Turtl Doc format is based on the psychology of how we humans like to read and uses interactivity and rich visuals to amplify comprehension, improve information recall, and encourage reader action.
Publish a PDF
Turtl allows you to upload existing PDF files and publish them as trackable links. This enables you to distribute static content quickly without needing to convert it into the interactive Turtl Doc format. Once published, your PDF lives on a unique URL, collects reader analytics, and can track revenue attribution
Click on the thumbnail below to see an example of a PDF published in Turtl.
Learn more about how to publish a PDF, and its benefits here.
When to publish a PDF vs. converting to a Turtl Doc
Publishing a PDF
Best for: finished/fully designed PDFs, legacy content, quick distribution
Use this option if:
The PDF is already a finished asset: you have a completed design and do not need to edit text or images.
Speed is required: you need to generate a trackable link immediately without spending time rebuilding the content.
Converting a PDF into a Turtl Doc with Hatch AI
Best for: interactive, highly engaging or personalized content.
Use this option if:
You want help designing: you have copy and some images (optional) but no final design created yet.
You need interactivity: you want to include polls, videos, interactive charts, or embedded widgets.
You need personalization: you plan to use Turtl’s personalization features to tailor content for specific readers or accounts.
You need to edit frequently: You want the ability to edit text and images directly within the Turtl editor.