Turtl turns engagement into revenue clarity. And it starts on your homepage. Every time you log in, you land on a live view of which accounts are engaging with your content and how hot that engagement is, before you ever open a dashboard.
That view is built on three things:
Account Reveal: Identifies which companies are engaging with your content, even before a form fill.
Intent Signals: A daily feed of account engagement, rated Hot, Warm, or Cold based on activity.
Revenue attribution: Connects that engagement to your CRM's deal data, so you can see influenced pipeline and revenue
Head to your Homepage for the daily feed, or keep reading below for the full dashboard breakdown where you can dig into account, contact, and content-level detail.
Dashboards
Turtl dashboards and reports reveal detailed insights to improve your content, inform conversations, and optimize business processes.
To get started with analytics, take a look at some of our key dashboards:
The Team dashboard: Provides insight across all of your team's Turtl content: How many contacts you have overall, how they're reading your Docs, and which Docs are most popular.
Turtl Content dashboard: Dives deeper into the performance of a specific piece of content, including page performance, interaction performance, Benchmarks, and more.
Revenue Analytics dashboard: Connects your Turtl analytics data with deal data in your CRM, so you can see how content engagement influences pipeline progression and revenue outcomes.
Account Reveal: Identifies the companies engaging with your content anonymously, even before a form fill, and maps that engagement to buying intent and revenue.
Contact dashboard: Collates performance insights for a specific known contact, including reads, shares, average read time, and engagement score.
Benchmark dashboard: Shows how a Doc performs against other teams in your company, the wider Turtl Doc community, and your industry. Compare bounce rates, read times, interaction rates, conversion rates, and more.
How to get started
Your use of the analytics dashboards will advance as you produce more content on Turtl and get more familiar with the metrics. As a starting point, you might look at the results of your first campaign and pull out some areas for improvement. As you create and publish more content on Turtl, you’ll have a wider pool of data to analyze that can help to inform your longer-term content strategy.
Here’s an idea of how you can evolve your use of analytics over time:
1. Identify the primary objectives of your content
Before you create your new Turtl Doc, outline some clear goals or objectives. What does this content need to achieve? It could be raising brand awareness, generating leads, or driving sales.
2. Choose metrics that help you measure success
Now that you’ve defined the primary objectives for your Turtl Doc, pick out some relevant, related key metrics from the dashboards. Maybe it’s average read time, bounce rate, sign-ups, shares, or bounce rate.
3. Review your data and pull out some key insights
Once your dashboard is brimming with data, review it through the lens of your chosen objectives and metrics. Which sections of your content performed really well? Are there any patterns in topics, interactions, or layouts?
4. Benchmark the performance of your Docs
Note: Note: This feature is included in the Professional and Unlimited Grow and Scale plans. To discuss upgrading to these plans reach out to support@turtl.co
Zooming out to see how your content compares to what else is on the market can be invaluable. Making sure your content hits the mark for your target audience will propel you towards your goals. You can use the Benchmark dashboard for this or define your own internal definitions of success.
5. Transform insights into optimizations
Start transforming insight into action. You might need to switch topics, shake up layouts, add more interactivity, or focus on different channels. Your recommendations should be specific, measurable, and achievable.
6. Consider how data can drive better content performance long-term
Content data empowers you to confidently iterate and improve. Action your optimizations and document the learnings. From here, you can continue to use Turtl Analytics to build future strategies and enhance your content marketing’s effectiveness.