Creating and publishing a great Turtl Doc is only half the picture. Analyzing its performance is the key to improving your results next time.
An introduction
Turtl dashboards and reports reveal detailed insights to improve your content, inform conversations, and optimize business processes.
To get started with analytics, take a look at some of our key dashboards:
The Team dashboard: The Team dashboard provides you with insight across all of your team's Turtl Docs. Here, you can find out how many readers you have overall within your team, how they are reading your Docs, and which Docs are the most popular.
Turtl Doc dashboard: The Turtl Doc dashboard dives deeper into the performance of a specific Doc. Here, you can see similar metrics to the Team dashboard but also dive into specific page performance, interaction performance, and more.
Reader dashboard: The Reader dashboard collates the performance insights from a specific known reader within Turtl. Here, you can see how an individual has interacted with your content, such as the number of reads, shares, and average read time.
Benchmark dashboard: The Benchmarks tab on the Turtl Doc dashboard enables you to understand how a Doc is performing across a range of metrics compared to other teams in your company, the wider Turtl Doc community, and your industry. Compare bounce rates, read times, interaction rates, conversion rates, and more.
How to get started
Your use of the analytics dashboards will advance as you produce more content on Turtl and get more familiar with the metrics. As a starting point, you might look at the results of your first campaign and pull out some areas for improvement. As you create and publish more content on Turtl, you’ll have a wider pool of data to analyze that can help to inform your longer-term content strategy.
Here’s an idea of how you can evolve your use of analytics over time:
1. Identify the primary objectives of your content
Before you create your new Turtl Doc, outline some clear goals or objectives. What does this content need to achieve? It could be raising brand awareness, generating leads, or driving sales.
2. Choose metrics that help you measure success
Now that you’ve defined the primary objectives for your Turtl Doc, pick out some relevant, related key metrics from the dashboards. Maybe it’s average read time, bounce rate, sign-ups, shares, or bounce rate.
3. Review your data and pull out some key insights
Once your dashboard is brimming with data, review it through the lens of your chosen objectives and metrics. Which sections of your content performed really well? Are there any patterns in topics, interactions, or layouts?
4. Benchmark the performance of your Docs
Note: This feature is included in the Professional and Unlimited plans. To discuss upgrading to these plans reach out to support@turtl.co.
Zooming out to see how your content compares to what else is on the market can be invaluable. Making sure your content hits the mark for your target audience will propel you towards your goals. You can use the Benchmark dashboard for this or define your own internal definitions of success.
5. Transform insights into optimizations
Start transforming insight into action. You might need to switch topics, shake up layouts, add more interactivity, or focus on different channels. Your recommendations should be specific, measurable, and achievable.
6. Consider how data can drive better content performance long-term
Content data empowers you to confidently iterate and improve. Action your optimizations and document the learnings. From here, you can continue to use Turtl Analytics to build future strategies and enhance your content marketing’s effectiveness.
Keep learning
Want to keep learning? Watch our on-demand webinar to explore how our customers use five simple engagement and intent metrics to make informed business decisions and drive better content performance. Whether you’re new to data analysis or a seasoned user, you’ll leave with a step-by-step plan on how to optimize.