UTM tags are snippets of information that can be added to your Turtl Doc URL to tell Turtl analytics (as well as other analytics tools) about where and how your content has been distributed. Analytics data can then be filtered by these tags, allowing you to explore the performance of your content more easily.
This is useful if, for example, you want to distribute and report on the performance of your content across multiple channels at once. There are lots of articles explaining the benefits of UTM tags across the internet. One of the best can be found here.
Create your UTM tags
You can easily create your UTM tags using Google’s URL builder. You will want to generate multiple URLs with different tags so that you have (for example) one URL for Twitter, one for LinkedIn, and one for your website. This will allow you to segregate your data by these channels later on.
Note - Turtl Analytics supports utm_source, utm_medium, utm_campaign, utm_term and utm_content
Share your Turtl Doc
Publish and share your Turtl Doc across your marketing channels, remembering to use the correctly tagged URL for each one.
Explore your UTM tags in analytics
UTM tag filters will now appear in Turtl analytics. You can filter on UTM source, UTM media, and UTM campaign to get a clearer picture of how your content has performed across different channels and campaigns.
Download your analytics report to see data on UTM term and UTM content using the download button in the top right.