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Marketing Cloud tracking code

Using the Marketing Cloud tracking code to centralize reader engagement data

Maruša Barle avatar
Written by Maruša Barle
Updated over a week ago

Note: This solution does not require Turtl to have an integration with Salesforce Marketing Cloud.

You can add a Marketing Cloud collect tracking code to your Turtl Doc(s) to capture data about known contacts and unknown visitor behavior. There are various benefits to this data as outlined here.

When a visitor goes to a Turtl Doc with the tracking code installed, a cookie is dropped with a unique ID and session ID. The cookie adds an ID to all collect calls. The cookie tracks the user until it’s removed or cleared.

How to find the standard tracking code in the Marketing Cloud

See instructions on how to install collect tracking code.


What’s the process of getting the tracking code into Turtl

Once you have the tracking code, please send it to support@turtl.co and we will set it up as an extension for you, which can be toggled on/off on your Turtl Docs. You can also choose to apply this extension to all Turtl Docs automatically.


What information does the tracking code collect by default?

  • Browser type

  • User location

  • Session time and length

  • Page URL

  • Page title

  • Referrer URL

For more information, see Collect Tracking Code article.


How does the collected information appear in Marketing Cloud?

Please refer to this article to learn more about how this data can be leveraged within Marketing Cloud.

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