You can add Marketo’s custom JavaScript tracking code, called Munchkin, to your Turtl Doc(s) to send activity, e.g. page visits and clicked links, to Marketo when a reader interacts with a Turtl Doc.

The Munchkin code tracks all individuals who visit your Turtl Docs so you can react to their visits with automated marketing campaigns. Even anonymous visitors are tracked along with their IP addresses and other information. Once the visitor is identified, it becomes a person in Marketo and the history associated with the browser cookie is merged in.

You can generate your tracking code by selecting one of the three types of tracking codes.

Once you have the tracking code, please send it to support@turtl.co and we will set it up as an extension for you, which can be toggled on/off on your Turtl Docs. You can also choose to apply this extension to all Turtl Docs automatically.

For reference, your tracking code will look something like the below example.

"Visit Web Page" and "Clicked Link on Web Page" activities are collected for both known and anonymous visitors within Marketo.

Please refer to Munchkin behavior section to learn more.

If a visitor is known to Marketo, the “Visit Web Page” and “Clicked Link on Web Page” activity appears within the Activity Log of the corresponding record in Marketo. When you click on each activity, you can see additional information about the activity. This information can be referenced and filtered within Smart Lists, Reports, and more e.g. you might want to create a Smart List of anyone who’s visited a certain page of a Turtl Doc.

Web activity is also captured for anonymous visitors. If they become known in Marketo later down the line (e.g. via a Marketo form fill or other method), a known visitor record is created and all historical web activity is associated to the new record.

"Visit Web Page" and "Clicked Link on Web Page" activity can also be reported on within a Web Page Activity Report in Marketo. The report can be customized to show page activity for known or anonymous visitors.

How to check if your tracking code is working.

If you are on Turtl’s Unlimited or Professional plan and have purchased the "Custom Behavioural Events" module, our engineering team can customize the standard Munchkin script to send through additional events from Turtl into Marketo that aren’t captured within the standard script.

The table below outlines the additional events we can send to Marketo. All event types will appear as "Visit Web page" activity type, with extra information logged under the "Query Parameters" section of an activity.

As part of the setup process, please let us know which of the below events you’d like to send. It’s a good idea to keep this as light as possible so you’re not overloaded with information.

Once the extension has been customized, the custom events will come through as "Visit Web Page" activities within Marketo, but we append additional information within the Query Parameters of the Activity Details.

The information within the Query Parameters can be used to create Smart Lists and Reports within Marketo to drill down into readers who have taken certain actions.