Turtl comes with its own powerful analytics engine as standard. All reader behavior is tracked here and made available for interrogation via our user-friendly dashboards.
Tracking codes with default events
You can add a default CRM tracking script to your Turtl Doc(s) to send reader activity, e.g. Turtl page visits, to a CRM of your choice - we currently support tracking scripts for:
Tracking codes with custom events
With some services, like Marketo, HubSpot, and Google you can also send other analytics events through a custom events setup.
Turtl's analytics uses an events-based system, so whenever a reader takes an action within a doc, a corresponding event is emitted. The following actions trigger an event:
Chapter page turn
Page turn
Read Doc X minutes(s)
Enter chapter
Leave chapter
Logo click
Contents menu click
Download the PDF version
Open fullscreen
Link click
Lead capture form submission
Personalization form submission
Poll submission
Share button click - email | Facebook | X | Linkedin |Xing
View chart
View image
View map
View PDF
Watch video
Listen to audio
View Matterport tour
Once this reader engagement data is in your CRM, it can support various processes.
Other client-side scripts
In addition to sending Turtl events to your existing analytics platforms, tracking codes can be applied from other external services to your Turtl Docs to gain deeper insights:
Note: If there is a particular tracking code you’d like to apply that is not on this list, please contact support@turtl.co.
What’s the process of getting the code snippet into Turtl
Once you have the tracking code, please send it to support@turtl.co and we will set it up as an extension for you, which can be toggled on/off on your Turtl Docs. You can also choose to apply this extension to all Turtl Docs automatically.