Reduce the time it takes to design, create, and publish great content, speeding up creation cycles with Hatch, your AI agent. Hatch AI enables you to focus more time on strategy and less on manual design.

Hatch AI helps you create new content and apply on-brand layouts effortlessly by analyzing pre-designed templates and transforming your text, media, and tables into designed pages. Simply follow the steps below.

When creating your Turtl Doc, within the "Get started" options, you’ll see three Hatch AI options available.

If you already have raw copy written for your Doc, you can paste it into Turtl directly using the box provided. Then click “Continue” and proceed to step 2.

If you have an idea but you don’t have any copy for your Doc yet, you can use Hatch AI to create and design an entire Doc for you by just writing a prompt.

Simply write your prompt in the box provided and choose your Doc length and tone of voice. When you’re ready, click “Continue” and proceed to step 2.

If you already have your content in PDF format, you can import your PDF while creating a Turtl Doc, and Turtl Editor AI features will design the entire Doc for you.

This is particularly great for PDFs with pre-designed raw content such as text, tables, and images. If using a heavily designed PDF, results may vary as Content AI will place your content into new layouts.

Simply upload your PDF and proceed to step 2.

Choose your image option from the dropdown menu from:

Add new generated images with AI - Where additional images are needed, Hatch AI will generate brand new images (using one of your trained AI models) that match the context of your content. You can learn about training new models here.

When you’re ready to create your Doc, click "Generate", and the process will begin. This may take a few minutes depending on the size of the content. If you decide to stop importing your content, you can do so by clicking "Stop importing".

If you are importing a PDF with images, we automatically detect images that contain text. The next step allows you to decide whether you want to extract text from images or not. Untick the image if you do not wish to extract the text from the image to edit it further.

The final step is to review your table of contents. We automatically detect your main chapters and sub-chapters and you can then rearrange the hierarchy as you’d like to. Once you’re ready, click "Finish converting".

Once your Hatch AI designed Turtl Doc is generated, proceed to step 4.

Once Hatch AI has finished generating your Doc, it’s good to do some quick checks to make sure everything looks great before publishing. We recommend doing the following:

Sometimes, Hatch AI will not get it 100% right and can put slightly too much text in a text box. You can easily see if a text box has too much text for its size by hovering over the text box and seeing "Overflow" in the bottom right corner.

To fix any overflow, you can resize your text box so none of the text is hidden. Alternatively, you can use Hatch AI to rewrite the text so that it fits by right-clicking on the text box and clicking “Rewrite with AI to fit box”.

Depending on the image options you choose, it’s good to check if you like all the images that have been placed in the Turtl Doc. You can replace any of the images by right-clicking on the image in the preview and selecting "Replace image".

Sometimes you might want to slightly resize or tweak the position of widgets on the page to suit your preference and the content. Make sure you’re happy with the designs before you publish your Turtl Doc.

You can use Hatch AI to design a selection of pages from within the editor. This is great if you want help with particular pages, or want to have more control over the designs Hatch AI is using.

First, navigate to the page with the content you would like Hatch AI to design. Click the Hatch AI icon at the top of the content editor.

Now click on “Design this page”.

Hatch AI will analyse your content and automatically find you a set of best match layouts and show you a preview of the recommendation.

It’s not required, but you can change the chosen layouts if you wish. To replace an individual layout with another one, hover over the layout and click ‘Swap’. You can also click ‘Pick another set’ to completely replace the recommended page layouts with alternative suggestions that also match your content.

Next, choose your image option from the dropdown menu:

When you’re ready, click "build with AI" and wait for Hatch AI to finish.

Automatically translate content into any language while preserving your layouts and tone of voice. You can select a target language, apply translations to specific pages or the entire Doc, and set brand-specific rules to ensure consistent, on-brand content.

In the editor, click the Hatch AI button at the top of the content editor.

Now select “Translate” from the options provided.

Choose your language from any of our supported languages, and where you want to apply the translation. You can also provide the AI with other written instructions by clicking "Any translation rules I need to know about?". A good example might be to never translate specific brand words.

When you’re ready, click "Translate" and wait for the translation to be completed.

You can also choose to pre-define translation rules for the AI at both a Doc level and a Team level. Doing so will pre-fill the translation rules in the editor when using the Turtl Editor AI features (but they can be overridden still).

Admins can set translation rules at a Team level. To do so, go to the Team dropdown and click on settings, then go to the "Hatch AI" tab.

On a Doc level, go to the Doc settings > Hatch AI tab and write your translation rules in the appropriate section.

Generate on-brand media by training bespoke AI models using your pre-approved media library. By uploading 20-30 images of a consistent style, you can create a tailored AI model to generate new images perfectly aligned with your brand.

To use Hatch AI to generate new media on-demand, you first need to train at least one model using images from your media library.

First, open up the image library by adding a new image anywhere in the editor and going to the "Library" tab.

Switch on AI training mode, give your model a name and a description, select at least 5 images (but we recommend 20-30) and click "Train AI model". The model takes approximately 20 minutes to train, so feel free to leave the library and check back later.

Once you’ve got trained models ready, you can generate new media in a similar style. When inserting an image, this time go to the "Generate with AI" tab.

Provide a written prompt for the kind of image you want to generate, select an aspect ratio, and choose the model you want the AI to use. If the model is still training, you’ll see a "Training in progress" message next to the model name in the dropdown. Sometimes the training may fail, in which case you’ll see an "Error in training" message, at which point you should try to train a model again.

When you’re ready, click "Generate images with AI," and the AI will produce 4 brand new images based on your prompt. Simply select your favorite to add it to your Doc.

Admins can edit and delete existing models, as well as add system prompts. To do so, go to the Team dropdown, select "Settings," and go to the "Hatch AI" tab. In the Media section, click "Edit models".

Here you’ll see a list of your existing models. Click the button next to any of them to edit.

On this page you can:

If you want to tweak any of your generated images or you want to reuse an old image but change it slightly, you can use Hatch AI.

To edit an image with AI, simply right click on the image in the editor and select “Edit image with AI”.

Add a prompt in the box provided describing how you would like the image changed, click “Edit image” and Hatch will update the image for you.

Use Hatch AI as your content assistant, automatically rewriting your text with options to summarize, expand, adjust tone of voice, search and replace, and check grammar and spelling.

In the editor, click the Hatch AI button at the top of the content editor.

You can use Hatch AI to generate new text in your Turtl Doc. To do this, select "Write" from the actions.

There are some pre-written prompt helpers to get you started, or simply write the instructions to the Hatch AI in the prompt box. For example, you could ask Hatch to write you 3 paragraphs about a particular topic. Once you’re ready, click "Write" and wait for Hatch to finish. The new content will be added to your existing page.

You can also use Hatch to rewrite existing content in your Doc by selecting the "Rewrite" option from the Actions dropdown.

There are pre-written helper prompts to get you started, or simply write instructions for Hatch into the prompt box. Some ideas for things you can use the rewrite functionality for are:

Select which pages you’d like your instructions to apply to and click "Edit" when you’re ready.

Admins can set prompts for the content writer assistant at a Team level which will always be used when using Hatch to write or rewrite text. This can be helpful to make sure that content maintains your brand's tone of voice and other requirements.

To set a Team level prompt, go to the Team dropdown, select "settings" and go to the "Hatch AI" tab. Add your prompt into the box in the "Content Writer" section.