Hatch is your always-on Revenue AI Agent. You can use Hatch AI in analytics to surface performance insights and get actionable recommendations to help you drive more engagement and revenue with your content. Hatch ingests existing engagement data, revenue data, and document-level metadata (like word count, image usage, and length, etc.) to summarise and produce insights.
The key benefits of using Hatch in analytics include:
Human readable insights: Understand what your data means without deep analytical expertise.
Actionable recommendations: Get suggestions for improving engagement, business outcomes, and driving more revenue.
Time saving intelligence: Quickly find the most important takeaways without manual digging.
Content strategy support: Make smarter decisions on how to optimize content for specific goals.
To use Hatch AI within analytics, navigate to the analytics dashboard, and you’ll see Hatch AI just below the filters.
Type in a question or prompt in the input field and click "Ask Hatch AI". Hatch will then analyse your data based on the filters you have applied in the dashboard and generate a response.
You can continue to interact with Hatch, asking any follow up questions or by writing brand new prompts or questions.
Setting Your Company's ICP
Admins can set their company’s ideal customer profile (ICP) in the Team settings so that Hatch knows it when analysing your data. You can then ask Hatch questions such as “Who are my most engaged leads? Are they my ICP?”
To define your ICP, go to the Team dropdown, select "Settings," and go to the "Hatch AI" tab. Describe your ICP within the relevant box.
If you encounter any issues, please reach out to the support team.