Use the Reader dashboard to find out more about one of your readers and how they interacted with your content, such as the number of reads, shares, and average read time.
Note: The Reader dashboard is only available if you are utilizing individualized analytics. Find out more about how to get individualized analytics here.
Accessing the Reader dashboard
Within the Teams Dashboard, select the name of the Reader under the “Audience” tab that you would like to review analytics for.
Note: You can also select the reader from the Readers tab within the Turtl Docs dashboard to see the reader's analytics for that particular Turtl Doc.
Navigating the Reader dashboard
There are filters at the top of the dashboard to select from. By default, you can see one row of filters, but simply click on the "Show all filters" on the top right of the filters to show all filters available.
Throughout the dashboard, you’re also able to see comparisons that show how metrics have changed over time. You can view these comparisons as either:
Compared to the previous period - this is the same timeframe prior, e.g. if you’re currently filtered on data from the last 30 days, the comparison would be vs the previous 30 days.
Compared to last year - this is the same period last year, e.g. if you’re currently filtered on the last 30 days, the comparison would be vs the same 30 day period last year.
First, switch on comparisons using the toggle to the right of the tab titles. To change how the comparisons are calculated, use the dropdown once enabled.
Comparison metrics show the difference in percentage by default, but simply hover over any comparison metrics to see the absolute difference.
Using tables in the dashboard
In any tables in the dashboard, you can use the following functionality.
You can switch on/off the comparison metrics using the toggle above the top right of the table.
You can show/hide any of the available columns by clicking the button in the top right corner of the table.
You can sort any of the tables by clicking on any of the column headers. You’ll be able to see how the table is currently sorted as an arrow will appear next to the column header.
You can search tables by clicking the search icon next to a table title.
There is a number in brackets next to the title column of each table. This number shows the number of rows within the table.
Data in the dashboard
Filters
Use the filters at the top of the page to filter your analytics by:
Timeframe
Workspace
Source
Device
Country
content type
Topic
Label
Doc - filter the dashboard by any of your Docs
UTM tags
Reader profile
On the Reader profile, you can see a summary of the reader including:
Name
Email
Location
Last seen date
Top topics - top 3
Top content types - top 3
Top sources - top 3
Key metrics
The following key metrics are available:
Engagement score
Docs
Reads
Shares
Total read time
Avg. % of Doc read
Overview graph
The overview graph shows reads and Docs over time. Hover over any date in the graph to see a summary of the metrics and the titles of the Docs they read.
Notes:
If you think your analytics data looks incorrect, remember to check if you have any filters already applied and clear them by clicking on each filter individually.
Users who are logged into Turtl won’t be counted in any of the analytics. If you need to test whether your analytics are pulling through as expected, use an incognito window in your browser. Please also allow up to 5 minutes for your dashboards to update with the most recent data.
Table view
There is a table that goes into more detail on your reader’s analytics. By default, the table will show a list of Docs and their associated metrics, but you can switch the table to view it by other dimensions using the dropdown above the table.
Other dimensions include:
Content types
Topics
Labels
Devices
Sources
Locations
By Docs
When viewing the table by Docs, the following metrics/columns are available:
Engagement score
Total read time
Reads
Sign-ups
Shares
Bounce rate
Avg % of Doc read
PDF downloads
Content type - the content type each Doc is tagged with
Topics - the topics each Doc is tagged with
Last read - the date each Doc was last read by that reader (even if it wasn’t within the current timeframe filter)
By content types, topics, labels, source, device, or location
When viewing the table, the following metrics/columns are available:
Engagement score
Total read time
Reads
Sign-ups
Shares
Bounce rate
Avg % of Doc read
PDF downloads
Last read - the date each content type, topic, label, source, device or location was read (even if it wasn’t within the current timeframe filter)