Setting up your Demandbase integration allows you to share data between Demandbase and Turtl to access account insights via the Audience dashboard and use the same data for dynamic personalization.

This guide outlines the steps for setup.

Why this matters for ABM

Connecting Demandbase to Turtl does more than power the setup steps below. It feeds account-level data into Account Reveal, so you can see which target accounts — and which buying groups within them — are engaging with your content, even when readers stay anonymous. Every Doc you share builds a clearer picture of account intent and buying stage. A few minutes of configuration now means sharper ABM signals every time someone reads.

The Integrations Hub is available for everyone on Grow AI and Scale AI plans. Please contact your Customer Success Manager if you want to upgrade.

To access the Integrations Hub, click on "Integrate" on the left hand menu.

The Integrations screen will show all available integrations in a grid layout.

Click on the integration you wish to set up and select the "Install now" button.

Click on the "Settings" tab and enter your Demandbase tag.

You can find your Demandbase tag in Demandbase under "Settings" > "Demandbase-Wide Settings" > "Tag Configurations". You can also follow the setup steps under the "Instructions" tab.

We strongly recommend also adding the optional server-side token as a fallback to improve identification coverage. Instructions for generating Demandbase API tokens can be found here. Click "Save".

You'll now be able to see which companies are engaging with your Turtl content without requiring form fills or personalize content dynamically using Demandbase.

Read our guides below to learn more about these features: