Note: This feature is available on all plans. If your team doesn't have access, this may be due to contract limitations. Please contact Customer Support to opt in.
Introduction
Account Reveal identifies which companies are engaging with your Turtl content without requiring form fills. It tracks anonymous visitors to your content, helping uncover engagement that would otherwise go unnoticed.
Most content is consumed by users who never convert. Account Reveal surfaces the companies behind that engagement, enabling marketing and sales teams to act on valuable intent signals they would otherwise miss.
By connecting anonymous engagement to accounts and aligning those accounts with CRM deal data you can clearly see which companies are interacting with your content and how that activity supports pipeline and revenue.
With Account Reveal, you gain credible visibility into content performance without complex technical setup or changes to existing workflows.
This clarity enables teams to:
Demonstrate ROI with confidence
Protect and grow budgets
Prioritise high-performing content
Act on real-time engagement signals
Most importantly, teams can make decisions based on real evidence rather than assumptions.
Key Benefits
Prove ROI – Clear, defensible evidence that content drives pipeline and revenue
Protect and grow budget – Data to justify spend and secure additional investment
Smarter content strategy – Understand which assets and channels perform best
Faster action – Identify and act on high-intent accounts in real time
Sales alignment – Create a shared view of revenue impact
Reduced friction – No complex setup or behavioural changes required
Career confidence – Clearly demonstrate marketing impact
Full funnel visibility – Track influence beyond top-of-funnel engagement
What Data Does Account Reveal Show?
Account Reveal uses the following methods to surface account-level insights:
Reverse IP Identification
Identifies the company associated with a visitor’s IP address (e.g. “Acme Corp”), even if the individual remains anonymous.Buying Group Detection
(Available if you have a Demandbase or 6sense integration). Aggregates engagement from multiple users within the same organisation to highlight broader account interest.
Account Engagement Insights
Provides a consolidated view of which accounts are engaging and the topics they care about most.Intent Scoring (Hot / Warm / Cold)
Automatically categorises accounts based on overall engagement levels.Revenue Attribution
Integrates with CRM data (e.g. HubSpot) to connect engagement to pipeline and revenue.Target Account & Stage Mapping
(Available if you have a Demandbase or 6sense integration). Matches visitors against your Ideal Customer Profile (ICP) and maps engagement to buying stages using 6sense or Demandbase data.
How To Check Account Reveal Data
Notes:
On lower-tier plans, usage may be limited by available credits
On Grow AI and Scale AI plans, you can connect your own intent data provider, such as 6sense or Demandbase, and use your own tokens
Turtl Analytics log engagement for each account, showing which target accounts are interacting with your content. You can access this in the Team dashboard by clicking on "Analyze" in the left hand toolbar.
Audience Tab
Under the Audience tab you will see your data under the "Accounts" section:
Account Intent – Categorised as High, Medium, or Low
Accounts
Contact
Repeat reads
Contact Engagement Over Time – Trends in account activity
Click on the name of each account in the "Account" table to reveal known and unknown users engaging with the content.
An "unknown bucket" has been implemented to store the contacts who cannot be matched to an account.
Contacts can also be shown all together under the “Contacts” tab.
Revenue Tab
Note: This is only available on Grow AI and Scale AI plans. Please contact Customer Support if you wish to upgrade your plan.
Under the "Revenue" tab you will see your Account Reveal data under the opportunities table.
If your CRM is integrated, Account Reveal links engagement data to deal data, providing:
Visibility into pipeline and revenue impact
Insight into how content aligns with buying stages
Identification of target vs non-target accounts
For further details on the Team dashboard analytics please see our support article here.