When distributing Turtl Docs for the first time, there are some important things to consider.
Dive into our guide below to cover:
Planning your channel strategy
Checklist before publishing a Turtl Doc
General best practices when sharing Turtl Doc on any channel
Deep dive into sharing Turtl Docs via email campaigns
Deep dive into sharing Turtl Docs on social media
Deep dive into sharing Turtl Docs via paid social campaigns
Deep dive into sharing Turtl Docs on your website
The guide includes a number of examples of how our customers have distributed their Turtl content across each channel to generate the best engagement.
Account-based distribution
Channel campaigns reach broad audiences — but if you run ABM, your highest-value distribution is direct to target accounts. Two approaches work well with Turtl:
1:1 account outreach via sales: Use batch personalization to create a personalized Doc for each target account, then equip account owners to share them in email outreach and meetings.
ABM ad-platform syndication: Distribute your Docs through your ABM advertising platform to put content in front of buying groups at target accounts — including contacts you haven't captured yet.
Whichever approach you use, Account Reveal shows you which target accounts engage with the content you distribute, so sales can follow up while interest is high.