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Supported 6sense personalization parameters

How to configure your content to be personalized using your 6sense account data

Updated this week

Note: This feature is available if you are on our Grow AI or Scale AI plans. Please contact support if you want to upgrade your plan.

To get the most out of your 6sense and Turtl integration, you will need to configure your Turtl content to be personalized based on information held about an account in 6sense.

The table below is a complete list of all supported parameters.

The first column shows the name of the parameter in the 6sense platform, the second shows the name of the personalization token to be used in Turtl, while the third provides a brief description of the parameter.

6sense’s full technical documentation of these parameters can be found here.

6sense parameter name

Turtl personalization token

Description

company_match

companyMatch

Identifies if 6sense has matched an IP to an Account.

Response could be "Match" or "Non-actionable Match" or "No Match" "Match" or "Non-actionable Match" or "No Match"

additional_comment

additionalComment

Provides details into the company_match status and match reasons.

In case of "Match" it will return "Company name or domain match was found".

In case of "Non-actionable Match" it will return "There is no valid B2B use case as this was matched to something other than a company name/domain (i.e.: bot, host, noisy signal, etc.)".

In case of "No match" it will return "No company name or domain was found". In case of "Match" it will return "Company name or domain match was found".

In case of "Non-actionable Match" it will return "There is no valid B2B use case as this was matched to something other than a company name/domain (i.e.: bot, host, noisy signal, etc.)".

And In case of "No match" it will return "No company name or domain was found".

companyId

companyId

6sense Unique ID of the Company or Account

name

name

Name of the company

domain

domain

Website of the company

industry

industry

Industry of the company

industry_v2

industryV2

Industry and Sub-Industry of the company

country

country

Country of the company

address

streetAddress

Address

state

state

State

city

city

City or Location

zip

zip

Zip code

employee_count

employeeCount

Approximate Employee Count

employee_range

employeeRange

Employee Range

annual_revenue

annualRevenue

Approximate Annual Revenue

revenue_range

revenueRange

Annual Revenue Range

sic

sic

Standard Industrial Classification Codes (SIC Codes) of the company

sic_description

sicDescription

Additional details provided by SIC

naics

naics

North American Industry Classification System (NAICS)

naics_description

naicsDescription

Additional details provided by NAICS

region

region

Geographic Region of the Headquarter

country_iso_code

countryIsoCode

Country ISO code

phone

companyPhone

Company Phone Number

is_blacklisted

isBlacklisted

Excluded in your 6sense Platform settings Response could be True or False

is_6qa

is6qa

Account level 6QA (true when this account is considered as hot account by 6sense)

geoIP_country

geoIpCountry

geographical country of the visitor IP address

geoIP_state

geoIpState

geographical state of the visitor IP address

geoIP_city

geoIpCity

geographical city of the visitor IP address

Score for each product

scores

Predictive scores will be returned at the product level. If you have multiple product model, they API will return scores for each product category. To receive score information in the API you will need to enable this feature in the API Settings & Configurations. For more details on scoring and how scores are determined please visit the 6sense Knowledge Base in Rev City.

is_6qa

Custom depending on requirements

Account level 6QA (true when account is considered as hot account by 6sense for this product)

product

Custom depending on requirements

The name of the specific predictive model when a customer has more than one model. The product category values are the model names.

intent_score

Custom depending on requirements

The numerical intent score that is tied to a specific buying stage. The numerical range is 0-100.

buying_stage

Custom depending on requirements

A 6sense AI-derived in-market prediction of the likelihood to open an opportunity in the next 90 days for a particular product category. Response could be Purchase, Decision, Consideration, Awareness, Target.

profile_score

Custom depending on requirements

The numerical profile fit score that is tied to a specific profile fit. The numerical range is 0-100.

profile_fit

Custom depending on requirements

Profile fit identifies accounts based on ideal customer profile (ICP) by looking at historical firmographic data within the CRM. Response could be Strong, Moderate, Weak.

product_display_name

Custom depending on requirements

Name of your product displayed externally.

Segments

segments

Segments published within the 6sense ABM platform will be available in the API response. Segments Name will be available only if enabled in API Settings. To control these settings within the 6sense platform review the instructions here.

ids

Custom depending on requirements

Id for single or multiple segments

names

Custom depending on requirements

This gives out the Segment Name. Visibility of Segment Name can be controlled in API Settings.

list

Custom depending on requirements

Combined response for Segment ID and Name. Visibility of Segment Name can be controlled in API Settings.

confidence

Custom depending on requirements

The 6sense's confidence in the accuracy of the identity of the account. Response could be Very High, High, Moderate, Low.

If you have any questions about configuring your Turtl content, please contact our support team at support@turtl.co

The Personalization Engine is protected by US patents.

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