What is a Brand Theme?
A Brand Theme in Turtl is a set of variables that match your visual identity to the Turtl platform. Core brand assets, such as logos, fonts, and color palettes, are included in every Brand by default. More complex graphic elements can be locked into a Custom Brand.
What are the benefits of a Brand Theme?
With Brand Themes, every Turtl Doc you create will use your brand visuals. All colors, logos, and fonts that your company approves will be readily available for you to start creating Turtl Docs. This ensures that your content matches your visual identity and is consistent, with no rogue colors or fonts to disrupt your flow. In addition, it also reduces the time needed to create content, because commonly used styling doesn't have to be created from scratch.
Brand Themes breakdown
Everyone begins with a Brand Theme. For those who need more advanced customizations, we also offer Custom Brand Themes.
Brand Themes
A basic Brand Theme with standard customizable options. Great for those who want to get going with Turtl quickly. Your first is free.
Brand Themes can be created and customized either during the onboarding wizard or using the Brand Creator, available to customers who have purchased access. If you don’t have access, the Turtl team will create or update your Brands for you, usually within 2 working days of your request.
Included:
Default logo placement
Unlimited colors
Google or custom fonts in default sizing
Text box and button roundness
Note: Some bespoke styling options are available for Brand Themes via our Professional Services day rate of £750 / $975. Please email professional.services@turtl.co for further details.
Custom Brand Themes
The Custom Brand Themes are designed for customers who need more advanced customizations than the Standard Brand Theme allows. They are based on mockups created by our designers and require additional development by our customer engineering team, and come at an additional cost.
Included:
Custom logo placement
Unlimited colors
Google or custom fonts in custom sizing
Advanced Title/Chapter page styling
Advanced text box, button, and widget styling
Fully bespoke SVG brand shapes, gradients, and much more
| Brand Theme | Custom Brand Theme |
Pre-approval | No | Yes (PDF mock-up example seen here). |
Production lead time | Instantly available. Takes around 10-15 mins to create. | Within an average 20-25 working days with feedback included. 30-day grace period after delivery for 1 round of amends. |
Customization |
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The visual differences between Brand Themes and Custom Brand Themes
Brand Themes | Custom Brand Themes |
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Can I make changes to my Brand Theme?
At Turtl, we know that branding can be fluid and is prone to change. Turtl Brand Themes allow you to quickly reflect branding changes in your content all at once, without needing to redesign each piece individually.
You can update a Brand Theme in the Brand Center. For a Custom Brand Theme, you can request a theme tweak by contacting your Customer Success Manager or our Customer Support team at support@turtl.co.
Some Brand Theme adjustments can be made to individual Turtl Docs using Doc Extensions, while others need to be updated on the Brand level. When making changes at the Brand level, all Docs using that Brand Theme will be updated automatically.
Note: Any changes to your Brand Theme must be approved by your accounts stakeholder or budget holder, along with your Turtl representative. Depending on your pricing plan, there may be limitations to what can be changed for your Brand Theme.