Turtl can be combined with Marketo to provide insight into how each individual reader is consuming your content. To do this, you will need to first configure the Marketo integration and then send each reader their own lead capture URL (previously known as PURL - personalized URL) for your content.
Note: If you have intent signal matching (Marketo tracking code) enabled on your account, you do not need to use LCURLs to identify readers. With mkt_tok tracking enabled on links and the Marketo tracking cookie in place, we can resolve the reader's identity directly after the email click.
This way, when a Marketo email is sent, it automatically appends a mkt_tok query parameter to links in the email. When the recipient clicks the link and lands on your Turtl content, this parameter allows Marketo to associate the visitor’s browser (via the Marketo tracking cookie) with the corresponding contact record in Marketo.
1. Ensure Marketo integration is configured for your account
This can be done by following our guide. If you are unsure or need help, contact support@turtl.co or click the chat icon in the bottom right.
You will need to provide REST authentication details (Client ID, Client Secret, Endpoint, and Identity), which can be found by following Marketo's guide.
2. Create your email in Marketo
Use the standard Marketo email creation tools to create your email.
3. Insert your Turtl Doc link
When you come to add a link to your Turtl Doc, click the link option and insert your Doc URL as usual. If you don't have intent signal matching (Marketo tracking code) enabled on your account, add the following to the end of the URL:
?lead[store]=marketo&lead[id]={{lead.id}}
For example, the Turtl Doc URL:
https://team.turtl.co/story/content-psychology-101/
becomes:
https://team.turtl.co/story/content-psychology-101?lead[store]=marketo&lead[id]={{lead.id}}
4. Send your email as usual
Select your recipients and send the email from Marketo.
5. Check your Turtl analytics
Once your recipients have started reading your content, they will appear under Known Readers within Turtl analytics.