Toggling on Turtl's baseline grid to ensure neat alignment and spacing between elements.

Checking out what are the column dimensions in Column layout and Freeform layout.

Get into the habit of using the three dots button or right-clicking on widgets for quick access to design, duplication, alignment, and text wrap options.

Using Freeform if you need the freedom to place content anywhere on the page to create unique and engaging designs.

Using Column layout if you would like text to flow around interactive elements and over several columns/pages.

"Blocky" layouts where all elements are constrained to a single column. Try spanning elements across multiple columns for an editorial feel.

Using the wrong column layout for the job – one and two columns are for basic layouts, whereas three, four, and five allow you to get more creative.

Using Text boxes to span columns – it’s the only way to set text over multiple columns.

Layering text within plain Text Boxes over images, but beware, this requires careful image selection.

Using them as spacers – remember that you can always use plain Text Boxes without text and hide them on mobile.

Text boxes can also be used as a structural device. Simply remove any text from the Text Box, and use it as a block color fill.

Using large, block-color Text Boxes for headings, as will disrupt the natural page flow. Plain Text Boxes are more elegant and less "shouty"

Using lots of plain Text Boxes for long passages of text. Try to keep body text free-flowing to avoid issues like text-clipping on desktop or unwanted line breaks on mobile.

Using snippets of text to style up as standout quotes, which can then be shared on social channels for better reach.

Adding a poll throughout your document to gain interaction.

Note: See this video where Turtl's CEO, Nick Mason, breaks down how Standard Charter Bank's use of polls in a Turtl Doc increased performance by 167% .

Adding an "About us" chapter/section at the end of your public-facing content. It's a great excuse to use interactive maps, videos, charts, and call-to-action buttons.

Reproducing content like for like because we're trying to #KillthePDF for a reason! Always look for ways to add extra value.

Too much interactivity within a single page e.g. multiple videos could be distracting.

Place widgets on top of images for an editorial, magazine-y feel – think text boxes and polls.

Layer images on top of other images to add texture.

Use full-bleed images to break out of the grid structure and create a more artful look.

Make sure you check how the layout looks on mobile.

Obscuring the focal point of an image by layering elements. Try holding the option/alt key and using your cursor to reposition the image.

Interrupt the flow of text. Layouts must always be easy to read.

Heading and subheading styles are set with a consistent style throughout the whole Doc (i.e. a combination of large headings and small headings).

Remove lonely words on a single line of text by adjusting letter spacing (hold control+option and adjust with left and right keys).

Going overboard with letterspacing as this can warp text at the expense of text readability and accessibility.

Using the same line height or size for icons throughout a Doc.

Switching on the baseline grid to check your spacing is consistent.

Switching off "Fill frame" in the image settings.

Adjusting icon size for mobile by using the mobile tab in image settings

Increasing the size of an icon simply to fill the space in a layout. Keep icons small and subtle instead.