There are a range of metrics we use to describe the performance of your content. This article will run through each in turn and explain what they mean and how they are calculated.

Reads
The total number of times a Doc was opened and the reader turned the first page i.e. they did not bounce (see below).

Readers
The total number of unique readers who have read a Doc. A reader is defined as someone who has opened the Doc and then taken an action. This could be clicking to the next page or the "read on" button.

Bounce rate
The percentage of reads where the reader opened and closed a Doc but did not take any action e.g. turning the first page.

Average read time
The average time your readers spent reading a Doc. The total time all your readers spent reading your Doc divided by the number of readers. You may see this in seconds [s], milliseconds [ms] or a more human-readable time that varies depending on the amount of time spent.

Average Immersive read time
The average time each reader spent reading the immerse levels of a Doc. The total time all your readers spent reading Immerse pages of your Doc divided by the number of readers. You may see this in seconds [s], milliseconds [ms] or a more human-readable time that varies depending on the amount of time spent.

Shares
The total number of times the Doc was shared by a reader using the share buttons within the content. We do not track shares made by, for example, someone sharing the content directly on Twitter.

Sign-ups
The total number of readers who filled out a lead capture form. This can be the default Turtl form or an integrated form from a CRM, and forms can be added to Immerse pages or the back cover of a Doc.

CTR
The percentage of readers who chose to read an Immerse section.

Total Surf Time
The total time spent on Surf pages of your Doc. This can be in seconds [s], milliseconds [ms] or a more human-readable time that varies depending on the amount of time spent.

Total Immerse Time
The total time spent on Immerse pages of your Doc. This can be in seconds [s], milliseconds [ms] or a more human-readable time that varies depending on the amount of time spent.

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