A Brand in Turtl is a set of variables that match your visual identity to the Turtl platform. Core brand assets, such as logos, fonts, and color palettes, are included in every Brand by default. More complex graphic elements can be locked into a Custom Brand.
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With Brands, every Turtl Doc you create will use your brand visuals. All colors, logos, and fonts that your company approves will be readily available for you to start creating Turtl Docs. This ensures that your content matches your visual identity and is consistent, with no rogue colors or fonts to disrupt your flow. In addition, it also reduces the time needed to create content, because commonly used styling doesn't have to be created from scratch.

Everyone begins with a Standard Brand. For those who need more advanced customizations, we also offer Standard Plus and Custom Brands.

A basic Brand with standard customizable options. Great for those who want to get going with Turtl quickly. Your first is free.

Standard Brands can be created and customized either during the onboarding wizard or using the Brand Creator, available to customers who have purchased access. If you don’t have access, the Turtl team will create or update your Standard Brands for you, usually within 2 working days of your request.

For a breakdown of the customizations available for Standard Brands, please check our Brand Creator guide.

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Sometimes, bringing your brand to life means using custom fonts that aren’t available through Google Fonts, like Adobe fonts or official brand typefaces. That’s where the Standard Brand Plus brands come in.

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The Custom Brands are designed for customers who need more advanced customizations than the Standard Brand allows. They are based on mockups created by our designers and require additional development by our customer engineering team and come at an additional cost.

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At Turtl, we know that branding can be fluid and is prone to change. Turtl Brands allow you to quickly reflect branding changes in your content all at once, without needing to redesign each piece individually.

You can request a Brand tweak for Standard, Standard Plus, and Custom Brands by getting in touch with your Customer Success Manager or our Customer Support team at support@turtl.co.

Some Brand adjustments can be made to individual Turtl Docs using Doc Extensions, while others need to be updated on the Brand level. When making changes at the Brand level, all Docs using that Brand will be updated automatically.