Apart from your cover page, Surf pages generally act as introductions for your Immerse levels (where your main content lives) and allow you to divide your story into chapters. 

This allows your readers to move easily between the topics in your Story before deciding when and where to delve down into the immersive content via a simple click. 

The Cover Page 

The first Surf page of your content acts as your front cover and is the first page your audience will see, so it's all about grabbing attention in a moment. Follow these simple tips to help create a great cover and get those all important readers.

Don't use an immerse level 

This is one time you shouldn't use an immerse level. The cover page clearly signposts to the reader that they should turn to your 2nd Surf page. By keeping the immerse level turned off it avoids any confusion by having too many navigation options and allows the reader to familiarise themselves with the Surf pages.

Choose a title that describes your content in a nutshell

Your audience is bombarded with content everywhere they look, make sure your content stands out to the readers who will be most engaged. It's best to choose a title that allows the reader to identify the subject of your content straight away, without needing to read lots of text. Once you have your title, challenge yourself to see if it can be shortened or more defined.

Use a great image

The cover is the time to make the best first impression. Make sure that your image works well with your cover page style and headline - for example you don't want the only feature of an image obscured with headline text. Most importantly ensure it is a high quality image. 

Use a cover page style

As part of your branding you may have a cover page style which you should use just for the cover pages of your content. This helps to make your content look consistent and is usually templated to make the cover look as eye catching as possible. If you don't have a specific cover page style, choose a style from the drop down menu that makes the headline stand out as much as possible so that it can be read at a glance. 

Follow the tips of the chapter Surf pages

Take a look at the tips for the rest of your Surf pages below. They still apply to your cover page - in particular, check how your cover looks on a mobile.

Chapter Surf Pages 

It's really important to make your chapter Surf pages look as good as possible to encourage the reader to click into the immerse level and access the chapter content.


The image is the first thing your reader will engage with and can be the deciding factor as to whether your Surf page is successful or not. It needs to be:

  • Eye catching
  • Relevant (but not necessarily literal) 
  • High resolution (this is so important, blurred, low-res images really show up and make your content look less appealing)

If you don't already have an image then Turtl is integrated with a free stock images website, allowing you to search for images without leaving the Turtl editor. Learn more about adding images here.


Your headings need to persuade your reader to click into the content. It needs to be;

  • Descriptive, catchy and to the point
  • As short as possible, particularly the main heading. This allows the reader to flip through Surf pages and easily select the chapter where they want to read more.


Choose a heading style and position that;

  • Works with your heading - for example, choose a style that has a small subheading font if you need to put more information on the Surf page
  • Works with your image - for example, it's best not to obscure the only feature within the image with the text box

Check the mobile preview

Check how your Surf page will look to your mobile readers by selecting the mobile preview at the top of the editor. 


Don't forget to make sure your Story is Search Engine Optimised (SEO). You can find out more about about SEO here.

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