Note: Personalization is available only to customers with this feature enabled. If you’re interested in setting up personalization on your account, reach out to your CSM or contact support@turtl.co.
A personalization engine allows you to rapidly personalize Turtl content to create a deeper impression on the audience.
Besides putting a name on the cover, which is in itself a powerful psychological tool, Turtl’s content platform allows you to speak specifically and exclusively to frustrations, goals, context, or behaviors your audience has and can relate to.
This can be done by replacing individual words, paragraphs, imagery, and numbers in your Master Doc, and by selecting that only the relevant chapters of the Master Doc are shown to the recipient.
Turtl's Personalization Engine helps businesses achieve this level of personalization quickly and easily across teams.
Benefits of Turtl’s personalization engine
Productivity
Instead of using a lot of different documents and applying minor changes to them – which consumes a lot of time, and energy, and produces low-quality outputs – Turtl’s personalization engine allows you to create one single ‘Master’ Doc, which is subsequently tailored to your audience by filling out a form.
Attention
The more relevant your content and communications are to the recipient, the more willing they'll be to part with their attention and read them. Avoiding information overload also helps to create a more positive experience for the reader.
Better outcomes
Turtl's detailed reader tracking and analytics enable a better understanding of your prospects’ and customers’ interests. This allows you to prioritize the prospects most interested in your business proposition, and focus your follow-up on the products, solutions, and pain points their reading behavior has demonstrated to be most relevant.
Four steps to personalization
Step 1: Create a Master Doc
This is the main Doc that will be used as a base to enable personalization.
Step 2: Set up the Doc for Personalization
Define the content that can be personalized using tokens, personalization forms, and page rules.
Step 3: Create Personalized Turtl Docs
Personalize Docs with internal forms, reader forms, file uploads, or your existing client database.
Step 4: Gather Insights and Improve Content
Discover how users interact with each chapter of your Document – including interaction with videos, polls, and calls to action – which gives great insight into their interests and intent.
What's next
Read about different ways you can personalize your Turtl Docs or watch the training video Introduction to Personalization in Turtl.
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