Personalization Engine
What is personalization at Turtl?
Nastja Sodin avatar
Written by Nastja Sodin
Updated this week

Note: Personalization is available only to customers with this feature enabled. If you’re interested in setting up personalization on your account, reach out to your CSM or contact

Tailor each and every document to the person or account you’re sending it to in just a matter of clicks and see deeper engagement.

Once you've created your content in Turtl, you can use the Personalization Engine to automate workflows and rapidly generate individualized content. This can even enable large-scale bulk production of tailored materials.

Turtl is the world’s only proprietary content automation platform. It's built from the ground up to help businesses like yours pull off personalization at scale.

Imagine your entire audience receiving a personalized piece of content at every single touchpoint. Turtl is the first end-to-end solution that makes this possible through automation. And it's all in a format scientifically proven to outperform the industry-standard PDF in both read times and memory retention.

You can use Turtl to personalize content for thousands of people, or just one. It's the same effort on your end, with maximum impact on theirs.

Four steps to personalization at scale:

Step 1: Create a Master Doc

This is the main Doc that will be used as a baseline to enable personalization.

Step 2: Prime the Personalization Engine

Define the content that can be personalized using tokens and adding rules to pages.

Step 3: Create Personalized Turtl Docs

Choose your personalization type: Self-Service, Batch, API, or Public and the Personalization Engine will start generating your tailored Turtl Docs.

Step 4: Gather Insights and Improve Content

See when and how long individual recipients interact with each chapter of your document, including interactions with video, polls, and charts, to learn more about the interests and intent of readers, and evaluate how effective the content is.

Read more on Personalization:

We also offer these training videos as part of our onboarding:

#personalisation #personalise

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