Turtl allows you to track analytics for each individual reader when your Turtl Doc is sent out via email from Marketo. The following steps guide you through the process:

1. Ensure Marketo integration is configured for your account

If you are unsure, please speak to your Customer Success Manager who will guide you through the setup process.

You will need to provide SOAP authentication details (Endpoint, User Id, and Encryption Key) which can be found by following Marketo's guide here.

2. Create your email in Marketo

Use the standard Marketo email creation tools to design your email as normal.

When you come to add a link to your Turtl Doc, click the link option and insert your Doc URL as usual, but add the following to the end of the URL
 ?lead[store]=marketo&lead[id]={{lead.id}}

For example, the Turtl Doc URL:

https://team.turtl.co/story/turtl-times-spring-2018

 becomes:

https://team.turtl.co/story/turtl-times-spring-2018?lead[store]=marketo&lead[id]={{lead.id}}

4. Send your email as usual

Select your recipients and send from Marketo as usual.

5. Check your Turtl analytics

Once your recipients have started reading your content, they will appear under Known Readers within Turtl analytics.

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