Turtl offers multiple content formats to support different stages of your marketing and sales workflows. This article explains the key differences between Turtl Docs, PDF Hosting, and Landing Pages, and when to use each.
Overview
Each format serves a distinct purpose:
Turtl Docs are designed for interactive, long-form content that drives engagement and conversion.
PDF Hosting allows you to upload and track existing PDF assets without redesigning them.
Landing Pages enable you to quickly create campaign-specific, web-based experiences without relying on developers.
Understanding these differences will help you choose the right format for your content and goals.
Turtl Docs
Best for: Long-form, interactive content designed to engage readers and drive results.
Turtl Docs are web-based, interactive documents built to replace static PDFs and traditional long-form formats. They are designed using engagement principles that encourage readers to spend more time with your content and move through it more effectively.
Key features
Interactive elements such as video, audio, quizzes, and animations
Structured reading experience designed to improve engagement
Fully responsive across desktop, tablet, and mobile devices
Built-in brand controls to ensure consistency across all content
Flexible layouts for a wide range of use cases, including reports, proposals, and campaigns
Detailed analytics and performance tracking
When to use Turtl Docs
Use Turtl Docs when your priority is to create high-impact content that captures attention, increases engagement, and supports conversion-focused goals.
Learn more:
https://turtl.co/format/turtl-doc/
PDF Hosting
Best for: Quickly publishing and tracking existing PDF content.
PDF Hosting enables you to upload static PDF files into Turtl and generate a trackable link. This allows you to measure how your content performs without needing to recreate it in another format.
Key features
Upload PDFs without redesigning or reformatting content
Track engagement metrics such as views, read time, and link clicks
Maintain original design, layout, and branding
Update PDFs without changing the shared link
Connect engagement data to revenue reporting (with integrations)
Limitations
No interactivity or embedded elements
No editing of content within Turtl
No personalization capabilities
When to use PDF Hosting
Use PDF Hosting when you already have content in PDF format and want to distribute it quickly while gaining visibility into how it performs.
Landing Pages
Best for: Creating fast, campaign-specific pages without developer support.
Landing Pages allow you to build and publish standalone web pages directly in Turtl. They are designed to remove common bottlenecks associated with CMS platforms and development workflows.
Key features
Create and publish pages quickly using a no-code editor
Flexible, freeform layouts with full widget support
Embed Turtl Docs, PDFs, forms, videos, and other content
Personalize content for different audiences or campaigns
Maintain brand consistency with templates and themes
Track page-level engagement and performance
Create standalone or hidden pages for specific use cases
Limitations
Not a replacement for a full website CMS
Does not support complex multi-page site structures
Limited marketing automation functionality compared to dedicated tools
When to use Landing Pages
Use Landing Pages when you need to launch targeted, branded experiences quickly, such as campaign pages, partner content, or personalized sales materials.
Learn more:
https://turtl.co/format/landing-pages/
Quick comparison
Turtl Docs are best suited to long-form content where engagement and interactivity are critical. They require content to be created or adapted within Turtl, but provide the richest experience and deepest analytics.
PDF Hosting is the fastest way to get content live. It is ideal for teams that already have PDFs and want to add tracking and analytics without investing time in redesign. However, it remains a static format with no interactivity or personalization.
Landing Pages sit between the two. They are not document-focused but instead provide a flexible, web-based format for delivering campaign or audience-specific experiences. They are faster to produce than full web pages and remove the need for developer support, while still offering interactivity and analytics.
FAQs
Can these formats be used together?
Yes. Landing Pages can embed both Turtl Docs and hosted PDFs, allowing you to create connected content experiences across the buyer journey.
Do all formats include analytics?
Yes, but the level of detail varies:
Turtl Docs provide detailed, granular engagement analytics
PDF Hosting provides page-level and interaction analytics
Landing Pages provide page-level analytics
Can I personalize content in all formats?
Turtl Docs supports personalization
Landing Pages support personalization
PDF Hosting does not support personalization
Do I need developer support to use these formats?
No. All formats are designed to be used without developer involvement.
Are Landing Pages a replacement for my website?
No. Landing Pages are intended for single-page, campaign-specific use cases and do not replace a full CMS or website infrastructure.