Turtl can be combined with Eloqua to provide insight into how each individual reader is consuming your content. To do this, you will need to first configure the Eloqua integration and then send each reader their own lead capture URL (previously known as PURL - personalised URL ) for your content.
1. Ensure Eloqua integration is configured for your account
This can be done by following our guide. If you are unsure or need help, please speak to your Customer Success Manager.
2. Create your email in Eloqua
Use the standard Eloqua email creation tools to design your email as normal.
3. Build your merge tag
Turtl supports Eloqua reader tracking on the email address, external ID or contact ID properties. However, we recommend using contact ID for this task.
If you haven't already, you will need to create a merge tag for your chosen property by following Eloqua's guide here.
4. Insert your link
When you come to add a link to your content, click the link option and insert your URL as usual, but add the following to the end of the URL
Now place your cursor at the end of this URL in the HTML pane of the email editor and click the Field Merge button:
Select the Field Merge you wish to use for tracking and ensure the resulting Field Merge code is positioned correctly at the end of the URL:
5. Send your email as usual
Select your recipients and send from Eloqua as usual.
6. Check your Turtl analytics
Once your recipients have started reading your content, they will appear under Known Readers within Turtl analytics.