We have a new set of updates that make it easier to activate real behavioral data in your CRM and scale personalized journeys without the usual setup headaches.
What’s new
First-party intent data
Switch on behavioral tracking directly inside the HubSpot
Turn on the CRM tracking codes in seconds
Enable custom event delivery with one click (views, content interactions, shares and more)
Stream engagement data straight into your CRM for scoring, segmentation and automated workflows
Activate everything immediately without support or manual code drop
Passive Reader Identification
Automatically recognize known contacts in HubSpot, Marketo and Pardot without forms or LCURLs.
Identify readers already in your CRM with zero extra steps
Improve attribution and scoring with cleaner identity data
Reduce friction and capture more engagement from existing contacts
Personalization at scale
Speed up personalized content programs with new ready-to-use templates and clearer built-in paths.
CRM-ready templates for HubSpot and Marketo
Prebuilt templates for 6sense and Demandbase
New predefined paths in Batch Personalization to standardise and accelerate setup
Why it matters
These updates give teams direct control and cut out the manual work.
Marketing ops can plug intent data into scoring models and workflows instantly
Demand gen and ABM teams can build personalised journeys without starting from scratch
Personalization becomes faster, more consistent and easier to scale across campaigns
You get richer data, quicker activation and less friction across the whole process.
Track UTM tags with Hatch
You can now analyze your content performance by UTM tags directly in Turtl — both in the Analytics dashboard and through Hatch. This includes UTM source, medium, campaign, content, and term.
What's new
New UTM dimensions have been added to the Dimensions picker in the Content tab.
When you ask Hatch about UTM performance, it now returns accurate UTM-level insights instead of defaulting to broader source data.
Why it matters
Hatch can reliably answer questions about campaign performance, making your reporting faster and more accurate.
You get a clearer picture of which campaigns, channels, and audiences are actually driving engagement, helping you make better decisions and optimise performance with confidence.
Bug Fixes
Background color controls now have an opacity setting.
The
readerIdcookie is now stored after consent.The HubSpot tracking code was loading before consent was obtained from the third-party cookie provider.
In some cases, page templates broke in the editor after importing a PDF
We removed links from the titles of Docs in the revenue dashboard for sample data only. They were trying to link to Docs on the tenant that didn’t exist.
In the personalization form, prefill data from the CRM did not work after the first intent data release.