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Content AI [beta]

Use Turtl's Content AI to streamline content creation

Updated over 2 weeks ago

Note: Turtl Content AI functionality is currently in beta. Please speak to your Customer Success Manager for more information if you would like to be included in the beta program.

Reduce the time it takes to design, create, and publish great content, speeding up creation cycles with intuitive AI tools. Turtl's Content AI enables you to focus more time on strategy and less on manual design.

Designing Turtl Docs

Turtl Content AI helps you create on-brand layouts effortlessly by analyzing pre-designed templates and transforming your text, media, and tables into designed pages.

Design an entire Doc by importing a PDF

If you already have your content in PDF format, you can import your PDF while creating a Turtl Doc, and Content AI will design the entire Doc for you.

This is particularly great for PDFs with pre-design raw content such as text, tables, and images. If using a heavily designed PDF, results may vary as Content AI will place your content into new layouts.

When creating your Turtl Doc, within the "Let’s get started" options, choose "Import PDF".

Once you’ve uploaded your PDF, select the "Design layouts with Content AI" options.

Next, choose your image option from the dropdown menu from:

  • Use PDF images only - this means that Content AI will produce designs only using images that were already in the uploaded PDF.

  • Add placeholders - Content AI will first use available images from the PDF. Where additional images are needed, Content AI will add placeholders in the design that users can then replace themselves.

  • Add best match images from the library - Content AI will first use available images from the PDF. Where additional images are needed, Content AI will add images from your media library that match the context of your content. This option requires you to already have images in your library.

  • Add new generated images with AI - Content AI will first use available images from the PDF. Where additional images are needed, Content AI will generate brand new images (using one of your trained AI models) that match the context of your content. You can learn about training new models here.

When you’re ready, click "Build the Doc". This may take a few minutes depending on the size of the PDF. If you decide to stop the conversion, you can do so by clicking "Stop Import".

We automatically detect images that contain text. The next step allows you to decide whether you want to extract text from images or not. Untick the image if you do not wish to extract the text from the image to edit it further.

The final step before the conversion is complete is to review your table of contents. We automatically detect your main chapters and sub-chapters and you can then rearrange the hierarchy as you’d like to. Once you’re ready, click "Finish converting".

Once your Content AI designed Turtl Doc is generated, make sure to read our section on reviewing your content before publishing.

Design pages directly within the editor

You can use Content AI to design a selection of pages from within the editor. This is great if you want help with particular pages, or want to have more control over the designs Content AI is using.

First, navigate to the page with content you would like Content AI to design. Click the Content AI Icon in the top toolbar and select the "Design" option in the sidebar.

Content AI will analyze your content and automatically find you the best match layouts. You can see these under "AI recommended page layouts".

It’s not required, but you can change the chosen layouts if you wish. To replace an individual layout with another one, hover over the layout and click "Replace layout".

You can also click "Pick other layouts" to completely replace the recommended page layouts with alternative suggestions that also match your content.

Next, choose your image option from the dropdown menu from:

  • Add placeholders - Content AI will first use existing images you’ve already added to your page group. Where additional images are needed, Content AI will add placeholders in the design that users can then replace themselves.

  • Add best match images from the library - Content AI will first use existing images you’ve already added to your page group. Where additional images are needed, Content AI will add images from your media library that match the context of your content. This option requires you to already have images in your library.

  • Add new generated images with AI - Content AI will first use available images from the PDF. Where additional images are needed, Content AI will generate brand new images (using one of your trained AI models) that match the context of your content. You can learn about training new models here.

  • Use existing images only - this means that Content AI will produce designs only using images that you already added to your page group.

When you’re ready click "build with AI" and wait for Content AI to finish.

Reviewing your content

Once Content AI has finished generating your designs, it’s good to do some quick checks to make sure everything looks great before publishing. We recommend doing the following:

Check if any of your textboxes are overflowing

Sometimes Content AI doesn’t get it 100% right and can put slightly too much text in a text box. You can easily see if a text box has too much text for its size by hovering on the text box and seeing "Overflow" in the bottom right corner.

To fix any overflowing, you can resize your text box so none of the text is hidden. Alternatively, you can use Content AI to rewrite the text so that it fits by right-clicking on the text box, clicking "Shorten" and then "Fit to box".

Check your images

Depending on the image options you choose, it’s good to check if you like all the images that have been placed in the Turtl Doc. You can replace any of the images by right-clicking on the image in the preview and selecting "Replace image".

Check you’re happy with the final designs

Sometimes you might want to slightly resize or tweak the position of widgets on the page to suit your preference and the content. Make sure you’re happy with the designs before you publish your Turtl Doc.


Translation

Automatically translate content into any language while preserving your layouts and tone of voice. You can select a target language, apply translations to specific pages or the entire Doc, and set brand-specific rules to ensure consistent, on-brand content.

Translating a Turtl Doc

In the editor, click the Content AI icon in the top toolbar.

While in the "Content" mode, select translate from the dropdown of actions, choose your language from any of our supported languages, and where you want to apply the translation to.

You can also provide the AI with other written instructions under "Prompt". A good example might be to never translate specific brand words.

When you’re ready, click "Build with AI" and wait for the translation to be completed.

Pre-defining translation rules

You can also choose to pre-define translation rules for the AI at both a Doc level and a Team level. Doing so will pre-fill the translation rules in the editor when using the Content AI (but they can be overridden still).

Admins can set translation rules at a Team level. To do so, go to the Team dropdown and click on settings, then go to the "Content AI" tab.

On a Doc level, go to the Doc settings > Content AI tab and write your translation rules in the appropriate section.


Media Generation

Generate on-brand media by training bespoke AI models using your pre-approved media library. By uploading 20-30 images of a consistent style, you can create a tailored AI model to generate new images perfectly aligned with your brand.

Training new models

To use Turtl Content AI to generate new media on-demand, you first need to train at least one model using images from your media library.

First, open up the image library by adding a new image anywhere in the editor and going to the "Library" tab.

Switch on AI training mode, give your model a name and a description, select at least 5 images (but we recommend 20-30) and click "Train AI model". The model takes approximately 20 minutes to train so feel free to leave the library and check back later.

Generating media

Once you’ve got trained models ready you can generate new media in a similar style. When inserting an image, this time go to the "Content AI images" tab.

Provide a written prompt for the kind of image you want to generate, select an aspect ratio, and choose the model you want the AI to use. If the model is still training, you’ll see a "Training in progress" message next to the model name in the dropdown. Sometimes the training may fail, in which case you’ll see an "Error in training" message, at which point you should try to train a model again.

When you’re ready click "Generate images with AI" and the AI will produce 4 brand new images based on your prompt. Simply select your favorite to add it to your Doc.

Edit your models

Admins can edit and delete existing models, as well as add system prompts. To do so, go to the Team dropdown, select "Settings" and go to the "Content AI" tab. In the Media section click "Edit models".

Here you’ll see a list of your existing models. Click the button next to any of them to edit.

On this page you can:

  • Edit the title and description of the model

  • Add a system prompt to be used when generating images. For example, tell the AI to only use certain colors.

  • Delete the model


Content Writer Assistant

Use Turtl Content AI as your content assistant, automatically rewriting your text with options to summarize, expand, adjust tone of voice, search and replace, and check grammar and spelling.

In the editor, click the Content AI icon in the top toolbar.

Writing new content

You can use the content writer assistant to generate new text in your Turtl Doc. To do this, select "Write" from the Actions dropdown.

There are some pre-written prompt helpers to get you started, or simply write the instructions to the AI in the prompt box. For example, you could ask the AI to write you 3 paragraphs about a particular topic. Once you’re ready, click "Build with AI" and wait for the AI to finish. The new content will be added to your existing page.

Rewriting existing content

You can also use the AI to re-write existing content in your Doc by selecting the "Rewrite" option from the Actions dropdown.

There are pre-written helper prompts to get you started, or simply write instructions for the AI into the prompt box. Some ideas for things you can use the rewrite functionality for are:

  • Summarising existing text to make it shorter

  • Expanding existing text to make it longer

  • Changing the tone of voice

  • Fixing grammar and spelling

  • Search and replace

Select which pages you’d like your instructions to apply to and click "Build with AI" when you’re ready.

Pre-defined prompts

Admins can set prompts for the content writer assistant at a Team level which will always be used when using the AI to write or rewrite text. This can be helpful to make sure that content maintains your brand's tone of voice and other requirements.

To set a Team level prompt, go to the Team dropdown, select "settings" and go to the "Content AI" tab. Add your prompt into the box in the "Content Writer" section.

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